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Todd Reed Unveils Showroom Design in Boulder

Jewelry Pods Serve the Experiential Shopper
Mar 15, 2013 6:23 PM   By Jeff Miller
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RAPAPORT... Designer Todd Reed completed the remodel of his showroom in Boulder, Colorado, which was undertaken to provide customers with  an experiential space -- or something more than simply entering a store to shop. The core element of the showroom's redesign is a series of circular pods that Reed said delivers a higher level of personalized attention, aesthetics and indulgence for his clients.todd reed

Each pod has a center display case that rotates, similarly to that of a Lazy Susan, enabling sales associates to easily access everything in the case. The pods can be raised to standing height for parties and events and  moved around to facilitate  a flexible, intimate setting. The showroom design allows the sales staff to work around the  buying experience, rather than  moving the customer from case to case, Reed explained.

“I was most inspired to create another layer of intimacy in the sales process. These new pods create individual attention and completely customized level of service. I have always strived to achieve this, but was unable with the traditional layout of most stores. We had to be creative to do this and once again pulled in Tres Birds Design for the job. I am very excited to launch this new style of retail in our flagship showroom in Boulder,” Reed said.

Mike Moore, the owner of Tres Birds, said, “Each pod is self-sufficient with its own independent  LED lighting and ‘invisible’ security system. Working again with Todd on this design was one of constant progression and always moving toward simplicity. To achieve simplicity of form, Tres Birds created a means and method of constructing the pods that was both labor and process intensive. Each wooden top is constructed of 108 individual layers of various wood species. The process took three months of daily laminating, clamping, resin and curing. The laminated wooden tops are finished with tree resins -- juniper and pine -- and bees wax. And all work was performed by Tres Birds in their Denver workshop.”

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Tags: boulder, colorado, interior design, Jeff Miller, jewelry showroom, todd reed, tres birds
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