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David Yurman Opens Soho Boutique

New store expresses the legacy of local artists in the 1970s.
Nov 26, 2014 9:34 AM   By Jeff Miller
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RAPAPORT...  David Yurman unveiled its second New York City retail location in the heart of Soho today at 114 Prince Street. The 2,000-square-foot store was conceived by the Yurmans in partnership with their in-house design team, in what was described as an expression of  casual luxury, and in appreciation of the craft and legacy of artists in Soho’s 1970s community. The boutique is located in the Soho-Cast Iron Historic District in a late 19th century loft building that is known for its Richard Haas trompe l'œil mural. The classical lines of the cast-iron façade frame the sculpted forms of David Yurman’s collections. soho, jewelry  

“I cut my teeth as a sculptor and an artist in this neighborhood – it truly is home for Sybil and me," said David Yurman. "What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination. We’re thrilled to be a part of this community’s past, present and future.”
The store features two bronze angels that David created, along with a wall of artifacts and sketches, live-edge wood surfaces and artisanal metal finishes. Paintings by Sybil will also be displayed throughout the space.
The boutique will carry unique pieces that were created exclusively for this location as well as  David Yurman’s classic collections, including gold and sterling-silver designs for women and men; timepieces; high-end jewelry and the Wedding Collection. Recently launched collections will also be available, including the Venetian Quatrefoil® Collection, Hampton Cable Collection®, Cable Buckle Collection® and pieces from the Petite Pavé Collection, as well as the  Forged Carbon, Frontier™, Meteorite, and Modern Chevron collections for men. 


Tags: david yurman, diamonds, Jeff Miller, Jewelry, new york, retail, soho
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