RapNet


Rapaport News

 

Retail

 

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

De Beers Retail Unit Drops ‘Diamond’ from Name

Move reflects “public brand identity already in use.”
Jun 21, 2018 5:07 AM   By Joshua Freedman
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... De Beers has renamed its retail chain De Beers Jewellers “to reflect the public brand identity already in use,” a company spokesperson confirmed to Rapaport News Wednesday.

The London-headquartered retailer announced the change in a filing last week with Companies House, a UK government agency holding information on businesses.

De Beers bought out the brand, formerly known as De Beers Diamond Jewellers, in March 2017, having previously owned 50% of it in a joint venture with LVMH Moët Hennessy Louis Vuitton. It subsequently put Stephen Lussier, De Beers’ executive vice president for marketing, in charge of the operation, with the brand’s CEO, François Delage, reporting directly to him.
Tags: De Beers, De Beers Diamond Jewellers, De Beers Jewellers, François Delage, Joshua Freedman, LVMH Moët Hennessy Louis Vuitton, Rapaport News, Stephen Lussier
Similar Articles
Luk Fook Hong Kong storeLuk Fook Suffers as Tourists Snub Hong Kong
Oct 19, 2020
Sales at Luk Fook slumped in the second fiscal quarter as the...
China Resurgence Lifts Chow Tai Fook
US Retail Sales on Recovery Path
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us