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Helzberg Diamonds Launches Synthetics Line

Items range from $400 to $9,000, according to website.
Feb 13, 2019 10:12 AM   By Leah Meirovich
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 Helzberg Diamonds has launched its own collection of lab-grown jewelry, Light Heart, citing increased consumer demand for synthetics.

The jeweler — owned by Warren Buffett’s Berkshire Hathaway — first introduced the line late last year in a limited number of its stores, it told Rapaport News Wednesday. Prices of Light Heart items on Helzberg’s retail site ranged from $400 to $9,000 at press time.

“Helzberg Diamonds is committed to providing customers with jewelry options to best fit their styles and tastes — whether traditional mined diamonds or lab-grown diamonds,” a company spokesperson said. “We continue to evaluate consumer response to our lab-created-diamond offerings.”

Helzberg has been stocking other brands’ synthetic-diamond jewelry since late 2017, including bridal and other jewelry from ALTR Created Diamonds.

The company is the eighth-largest jewelry retailer in the US by revenue, according to National Jeweler’s “State of the Majors” report for 2018. It operates 210 stores throughout the country.

Image: A pair of Light Heart lab-grown-diamond earrings. (Helzberg Diamonds)
Tags: ALTR Created Diamonds, Berkshire Hathaway, Buffett, Helzberg Diamonds, lab-grown diamond jewelry, Leah Meirovich, Light Heart, Rapaport News, warren buffett
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