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Hong Kong March 2018 show
DPA Eyes Chinese Millennial Market
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to launch in the country in July.The DPA’s “Real is Rare, Real is a Diamond” initiative, which has...
Marketing Mar 05, 2018 Rapaport News
Platinum Guild International
New Platinum Campaign Targets Millennial Consumers
The Platinum Guild International-USA (PGI-USA) will launch a multimedia campaign this October specifically meant to attract the millennial consumer. This campaign represents a new direction for PGI-USA, introducing positioning that resonates with emotion...
Marketing Sep 27, 2011 Jeff Miller
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