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Mag cover story Nov 2020
Making the Most of the Holidays
It’s been a tumultuous year, and the upcoming holiday forecast has not eased concerns. Although sales are still expected to increase over last year, the margin is slim, according to AlixPartners. The consulting firm...
Retail Nov 23, 2020 Lara Ewen
Magazine men's jewelry
Men’s Jewelry on the Rise
It seems men are tired of letting women do all thesparkling. In September 2018, The New York Times printed a story aboutthe growing popularity of men’s jewelry, tying the trend to the introduction ofmen’s fashion weeks and...
Retail Sep 18, 2019 Lara Ewen
Vintage Necklace
Vintage Sees a Resurgence at Retail
Retail is a circle, not a line, and every trend comes back again — especially styles with distinctive looks and rich stories. As a new generation of customers discovers the charms of vintage jewelry, the style and craftsmanship...
Polished Markets Aug 27, 2019 Lara Ewen
How Trump’s Tariffs Could Affect the Trade
Long before the threat of tariffs on Chinese goods loomed large,brick-and-mortar retailers in the US were facing challenges. So far this year,US retailers have announced plans to shut down over 7,000 stores after almost6,000 closed in 2018,...
Financial-Legal Aug 11, 2019 Lara Ewen
Tech Takeover
Technological Takeover
A former Fortune 100 C-suite executive, Jeffrey Hayzlett is the chief executive officer (CEO) and chairman of The Hayzlett Group, a strategic marketing and business consultancy with offices in Sioux Falls, South Dakota, and New...
Marketing Oct 01, 2013 Lara Ewen
Customer Acquisition
Customer Acquisition
The visionary management expert Peter Drucker “used to say that everything in a company is marketing and innovation. Everything else is just overhead,” according to Mark Schaefer, executive director of Knoxville, Tennessee–based consulting firm Schaefer Marketing Solutions....
Marketing Oct 01, 2013 Lara Ewen
Creating a Voice
Creating a Voice
Marketing is not a one-size-fits-all concept. What works on television won’t fly on Facebook, and strategies for talking to print journalists will flop on Twitter. Our experts have laid out some straightforward guidelines on how best to take...
Marketing Oct 01, 2013 Lara Ewen
U.S. Retail
Recovery Mode Pushes Sales UpAs summer drew to a close, reports from retailers indicated that the economy had finally entered recovery mode. Sales figures were up, though not dramatically, and higher-ticket items,...
Polished Markets Oct 01, 2013 Lara Ewen
U.S. Retail
So Far, So GoodSo far, 2013 has been a good year, with mostly positive reports from across the country about steady sales and healthy traffic. Though a few places saw a bit of an expected slowdown during the hot summer months, most stores were feeling positive about...
Polished Markets Sep 04, 2013 Lara Ewen
Brands that Get it Right
From coherent identity strategies to palpable emotional connections with customers, stock-holders and employees, these ten brands know who they are and aren’t afraid to show it. Below, experts’ top choices for companies that could teach a course in branding.• Apple “Apple is getting it right,” says...
Marketing Sep 04, 2013 Lara Ewen
Key Branding Questions
If you’re ready to begin exploring your branding possibilities, these are the questions that branding professionals suggest asking yourself.Philip Durbrow, chairman and chief executive officer (CEO) of Marshall Strategy, an identity strategy company. • Who are you? • What do you do? • Why does it matter, or, why...
Marketing Sep 04, 2013 Lara Ewen
Creating the Brand Story
Branding, when it’s done well, encourages customers, employees, stockholders and others to choose your company over the competition. That involves telling the story of who you are as a company. 
“Successful brands have a very clear and powerful story, or proposition,” says Jez Frampton, global chief...
Marketing Sep 04, 2013 Lara Ewen
U.S. Retail
Money to be MadeMore than halfway through the year, sales seem to be steady— and even improving — with a consistency and a vigor that’s positivelyheartening. That said, the new breed of customer expects to find a wide varietyof price ranges and multiple style options, and they also expect a high...
Retail Aug 01, 2013 Lara Ewen
U.S. Retail
Industry Re-energizedThe JCK and Couture shows rolled through Las Vegas this June, and the overall feeling from retailers who attended the show was that the industry is re-energized and feeling upbeat. Buyers were on the lookout for attention-grabbing styles, especially in bridal, as well...
Polished Markets Jul 02, 2013 Lara Ewen
U.S. Retail
Business is Looking UpSpring has been very good to independent jewelers. Customers are returning, and larger-ticket items are beginning to move again. Previous fears about the sequester seem to have disappeared from customers’ minds, and instead, shoppers are finding new joy in simply being able...
Polished Markets May 31, 2013 Lara Ewen
U.S. Retail
Consumer Buying Steady but RestrainedThe good news is that most retailers are reporting steady sales for the first few months of 2013. Even though some store owners are concerned that the economy isn’t as stable as it could be, the general consensus is that 2013 is moving...
Polished Markets Apr 01, 2013 Lara Ewen
U.S. Retail
Sales Trending UpDespite a gloomy start to spring and below-average temperatures, things are heating up at jewelry stores across the country. Retailers are reporting strong numbers for the first quarter of 2013, and seem optimistic that the upward trend will continue throughout the year, albeit...
Polished Markets Apr 01, 2013 Lara Ewen
U.S. Retail
Optimism as Sales Pick UpAlthough the country is still in the throes of winter, optimism is in the air. Sales have been picking up slowly but surely, and many stores are continuing to see steady improvements, year on year, even if that improvement is only incremental. With spring on the horizon, the...
Polished Markets Feb 26, 2013 Lara Ewen
U.S. Retail
2013: More of the Same ExpectedThe beginning of a new year is always a time for optimism, regardless of how the previous 12 months have gone. Right now, retailers are grateful to have the rockiness and unpredictability of 2012 behind them. Looking ahead, everyone would like to see more stability,...
Polished Markets Feb 01, 2013 Lara Ewen
U.S. Retail
Holiday Makes It or Breaks ItAt the close of 2012, retailers were hoping that their customers would be true to form, coming in at the absolute last minute for holiday gift-buying. For some, end-of-year sales are such an important part of the annual bottom line that a disappointing holiday season...
Retail Jan 01, 2013 Lara Ewen
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