RapNet


Rapaport News

 

Retail

 
Rapaport 宣传
Rapaport’s ‘State of the Diamond Industry’ Address
June 08 2020

高级搜索
最新文章
视频
功能
新闻
挖掘
原石市场
抛光市场
制造
零售

Jewelry Tops List of Mother’s Day Gifts – MVI

Sales shift online due to coronavirus-related lockdowns.
May 18, 2020 8:21 AM   By Rapaport News
Print 打印 Facebook Facebook Twitter Twitter 共享 Share


RAPAPORT... Jewelry was the top gift US moms received this Mother’s Day, with most consumers purchasing online due to store closures, according to a survey by MVI Marketing.

Some 57% of husbands who bought their wives a Mother’s Day gift purchased jewelry, while 13% gave their partners a watch. Meanwhile, 31% of daughters and 47% of sons bought their mothers jewelry for the holiday.

Other popular gifts among respondents included gift cards, perfume, edible treats and something for the house. In total, 87% of husbands bought their wives a gift of some sort.

Consumers predominantly made online purchases due to coronavirus-related lockdowns in most states. Chain jewelry stores such as Tiffany & Co., Zales, Kay and Helzberg Diamonds were the most popular, chosen by 48% of those surveyed, while 36% bought from an internet-only retailer, such as Amazon, Etsy or Blue Nile. Locally owned fine-jewelry stores clocked up 26% of the market share, the survey found, while department stores also accounted for 26% of sales.

Nearly half of family members who purchased jewelry chose yellow gold pieces, higher than the 33% who picked white gold. Some 31% of respondents went for diamond jewelry. On average, consumers spent $450 on their Mother’s Day jewelry purchases.

As for moms who received something other than jewelry, 28% said they may have liked jewelry instead, but they had received it before, while 27% said they already had enough jewelry. Just over one-fifth of mothers noted they would have liked jewelry, but their family didn’t have the budget for it this year.

Meanwhile, the largest portion of gift-givers who did not give jewelry said they didn’t choose it as a gift because they had either given it before, or the recipient already had enough.

MVI completed the survey on May 11, questioning 405 American jewelry consumers with a median age of 37 and a household income between $50,000 and $150,000.

Image: A woman wishing her mom a happy Mother’s Day via phone amid the coronavirus pandemic. (Shutterstock)
Tags: Blue Nile, Helzberg, kay, Mother’s Day, MVI, MVI Marketing, Rapaport News, Tiffany & Co, zales
Similar Articles
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



电洽: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    私隐政策  
  
twitter twitter
关于 Rapaport
广告业务