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Pandora Launches Harry Potter Collection

Jeweler partners with Warner Bros. to introduce the magical new line.
Aug 15, 2019 10:05 AM   By Rapaport News
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RAPAPORT... Pandora and Warner Bros. will partner on a Harry Potter-inspired collection, featuring iconic characters and symbols from the films.

The line will comprise 12 hand-finished products, including charms, pendants and a bracelet, designed by Francesco Terzo and Filippo Ficarelli, Pandora’s vice presidents and creative directors. It will launch on November 28 in Pandora stores globally, as well as online.

“Harry Potter has brought joy and a belief in magic to generations, and Pandora fans have asked for this collection for years,” Stephen Fairchild, Pandora’s chief creative and brand officer, said Wednesday.

While Pandora has been introducing initiatives to appeal to younger consumers, the Harry Potter line is not specifically targeted at a youthful audience, Pandora explained.

“Harry Potter fans span generations,” a spokesperson for the Danish jeweler told Rapaport News Thursday.

The retailer recently unveiled Millie Bobby Brown, a 15-year-old film-and-television star, as its brand ambassador, a move it believes will spark cross-generational consumer interest.

“It is correct that Millie Bobby Brown appeals to a young audience, but we believe the partnership will also generate a ‘halo effect’ toward the more mature consumers and refresh the brand perception generally,” the spokesperson added.

Image: A Pandora store in Colorado. (Shutterstock)
Tags: Filippo Ficarelli, Francesco Terzo, Harry Potter, Millie Bobby Brown, Pandora, Rapaport News, Stephen Fairchild, Warner Bros.
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