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DPA Appoints North America Chief

Kristina Buckley Kayel will oversee consumer marketing for the region.
Jan 6, 2019 4:46 AM   By Rapaport News
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RAPAPORT... The Diamond Producers Association (DPA) has appointed former Van Cleef & Arpels marketing executive Kristina Buckley Kayel as managing director for North America.

Buckley Kayel will be in charge of developing and implementing the DPA’s consumer-marketing and communications strategy, beginning February 4, the organization said Thursday. Reporting to CEO Jean-Marc Lieberherr, she will focus on the group’s flagship marketing platform, “Real is Rare. Real is a Diamond,” and represent the DPA at organizations across North America.

Buckley Kayel has been head of marketing and communications for the Americas at Van Cleef & Arpels for 10 years. She previously worked at other luxury brands, including Salvatore Ferragamo and Baccarat.

“Kristina’s experience in the fine-jewelry sector, along with her comprehensive communications expertise, business acumen and creativity, gives her a unique industry perspective,” Lieberherr said. “We are excited to have her join the Diamond Producers Association and work with us to strengthen and build upon our mission in the US.”

Image: Kristina Buckley Kayel. (DPA)
Tags: Baccarat, consumer marketing, Dpa, Jean-Marc Lieberherr, Kristina Buckley Kayel, marketing, North America, Rapaport News, Real is Rare Real is a Diamond, Salvatore Ferragamo, US, Van Cleef & Arpels
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