RapNet


Rapaport News

 

Gemstones

 

詳細検索
最新記事
ビデオ
機能
ニュース
マイニング
原石市場
加工品市場
製造
小売

McCullough Calls Moissanite Engagement Ring Trend 'Brilliant'

Oct 15, 2013 3:00 PM   By Jeff Miller
Print 印刷 Facebook Facebook Twitter Twitter 共有 Share

RAPAPORT... Charles & Colvard Ltd. tells consumers they can buy more ''bling for the buck'' and make a powerful statement with moissanite. The company's latest campaign ahead of Christmastime tells shoppers ''every woman can have the ring she wants -- without starting her marriage in debt.''

Randall M. McCullough, the CEO of Charles & Colvard, explained that ''marketing campaigns'' led to the belief that three months of a man's income must be budgeted for the cost of an engagement ring. "Basically, it created a subtle standard -- or maybe a not-so-subtle one -- so that men would feel an obligation to spend more money on engagement rings," he said.

Charles & Colvard tells men they can find the perfect ring, with a moissanite stone rather than diamonds, have a near-colorless man-created gem that is distinct, offers exceptional fire, brilliance, luster, durability and rarity at a fraction of the cost of diamond.

"People today are much more conscious of the value of their money," said McCullough. "They are much more educated, they do more research, they are more savvy. If they can get the same quality for less, they do. Consumers today are just smarter. On our website Moissanite.com and through certified retailers, moissanite engagement ring purchases signal an increasing trend. Couples are getting more bling for the buck -- and that's just brilliant."

 

タグ: charles, colvard, engagement ring, gemstones, Jeff Miller, men, moissanite, salary
類似記事
コメント: (0)  Add comment コメントを追加
コメントを変更 古い順



連絡先: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    プライバシー ポリシー  
  
twitter twitter
会社概要 Rapaport
RapNetに広告を載せる