RapNet


Rapaport News

 

Retail

 
Rapaport ブロードキャスト
Martin Rapaport’s Webinar on Estate Jewelry
October 30 2019

詳細検索
最新記事
ビデオ
機能
ニュース
マイニング
原石市場
加工品市場
製造
小売

Borsheims Creates Customer-Focused VP Role

Adrienne Fay promoted to vice president to unite the online and in-store shopping experiences.
Sep 15, 2019 7:09 AM   By Rapaport News
Print 印刷 Facebook Facebook Twitter Twitter 共有 Share


RAPAPORT... Borsheims has promoted Adrienne Fay to vice president, putting her in charge of overseeing the customer-purchase journey. In the newly-created role, she will also be responsible for uniting the online and in-store shopping experiences.

The move is part of the jeweler’s shift in strategy that places a greater emphasis on enhancing the customer experience regardless of what method they are using to shop, CEO Karen Goracke said last week. The initiative includes the creation of virtual showrooms and new e-commerce and gift-registry platforms.

“Whether it’s an online sale, a live chat that leads to an in-store consultation, or research conducted on [our website] for a special purchase, we are designing all our business functions with the customer in mind,” Goracke explained. “Adrienne has the ideal skills to lead us in that direction.”

Fay has been with Borsheims, which is owned by Warren Buffett’s Berkshire Hathaway group, for 15 years. She previously served as director of marketing and business sales, guided the store’s philanthropic efforts, and oversaw the store’s participation in the annual Berkshire Hathaway shareholders’ weekend.

“Borsheims has been in business for nearly 150 years due to its leaders’ ability to adapt to the environment around them,” added Buffett. “The evolving business focus and Adrienne’s promotion to this new role are evidence of that.”

Image: Adrienne Fay. (Borsheims)
タグ: Adrienne Fay, Berkshire Hathaway, Bosheims, Karen Goracke, Rapaport News, warren buffett
類似記事
コメント: (0)  Add comment コメントを追加
コメントを変更 古い順



連絡先: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    プライバシー ポリシー  
  
twitter twitter
会社概要 Rapaport
RapNetに広告を載せる