RapNet


Rapaport News

 

Rough Markets

 
Rapaport Broadcast
Martin Rapaport’s Webinar on Estate Jewelry
October 30 2019

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

DEF Rebrands as Diamonds Do Good

Consumers already recognized organization by this tagline.
Dec 10, 2019 5:11 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... The Diamond Empowerment Fund has changed its name to Diamonds Do Good to simplify its identity within the industry and resonate more with consumers.

The move, announced last week, is designed to align the organization’s branding in the trade with the way it is already recognized by the public.

“We refer to ourselves as Diamonds Do Good to consumers,” vice president and executive director Nancy Orem-Lyman told Rapaport News Monday. “We are now making the transition to the industry as well,”  

The organization, which was established in 2007, has been using the Diamonds Do Good tagline since 2014 to emphasize the social impact of its programs, which help develop diamond communities and empower local citizens in those areas. The group also promotes positive stories to consumers using the Diamonds Do Good moniker.

Image: The DEF’s Nancy Orem Lyman visits beneficiary Graça Machel Trust’s “Getting Youth Back to school” program in the diamond-producing country of Tanzania. (Diamonds Do Good)
લેબલો: DEF, Diamond Empowerment Fund, Diamonds Do Good, Nancy Orem-Lyman, Rapaport News
સમાન લેખો
ABN AmroABN Amro Tightens Diamond Lending Terms
Dec 12, 2019
ABN Amro will implement changes to its guid...
De Beers Ends Special Supply Measures
ટિપ્પણીઓ: (0)  Add comment ટિપ્પણી ઉમેરો
ટિપ્પણીઓ ગોઠવો અંતિમ થી પ્રથમ



અમને ફોન કરો: ૧-૭૦૨-૮૯૩-૯૪૦૦
Member License Agreement   RapNet Trading Rules & Code of Conduct    ગોપનીયતા નીતિ  
  
twitter twitter
વિશે Rapaport
અમારી સાથે જાહેરાત કરો