RapNet


Rapaport News

 

Retail

 

Búsqueda avanzada
Últimos artículos
Videos
Funciones
Noticias
Minas
Mercados en bruto
Mercados de pulidos
Fabricación
Minoristas

Helzberg Diamonds Gets New Marketing Head

Ellen Junger is the third chief marketing officer in just over a year.
Mar 4, 2018 4:36 AM   By Rapaport News
Print Imprimir Facebook Facebook Twitter Twitter Compartir Share


RAPAPORT... Helzberg Diamonds has appointed Ellen Junger as chief marketing officer, and named Carmichael Lynch as its new ad agency of record.

Junger was previously chief customer and marketing officer for Payless ShoeSource. She has also worked for Hallmark Cards, including as chief marketing officer of Hallmark Canada, according to a statement on Carmichael’s website.

“Ellen brings a wealth of experience in retail, and will help lead Helzberg Diamonds into the next generation of innovation for the brand,” said Helzberg Diamonds CEO Beryl Raff.

Bringing aboard Junger and Carmichael Lynch is part of Helzberg’s new marketing strategy, which includes developing its customer messaging and communication methods.

“As we evolve the Helzberg Diamonds brand, we’re looking to disrupt the sea of sameness in the jewelry industry, while sharing our ‘I Am Loved’ narrative in new ways,” Raff continued.

Carmichael Lynch will attend to the creative, social, design, influencer and analytics aspects of the jeweler’s business.

Image: Alphama
Etiquetas: Becky Higgins, Berkshire Hathaway, Beryl Raff, Carmichael Lynch, Ellen Junger, Hallmark Cards, Helzberg Diamonds, I Am Loved, Jan Steck, Payless ShoeSource, Rapaport News, warren buffet
Artículos similares
Comentarios: (0)  Add comment Agregar comentario
Organizar comentarios De último a primero



Llámenos: 1-702-893-9400
Member License Agreement   Reglamento y Código de Conducta de RapNet    Política de privacidad  
  
twitter twitter
Acerca de Rapaport
Anuncie con nosotros