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De Beers Diamond Jewellers Opens at IAPM Mall in Shanghai

Oct 9, 2013 12:58 PM   By Jeff Miller
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RAPAPORT... De Beers Diamond Jewellers opened a second diamond boutique in Shanghai, this time at the IAPM luxury mall in the Xuhui District. The new De Beers store also marks the brand's sixth store in China.

The 120-square-meter retail space features De Beers classic store design, incorporating glass and light. In anticipation of the store's opening, De Beers unveiled its ''Moments in Light'' exhibition in June to celebrate talented women, featuring esteemed Chinese artists Cui Xiuwen, Liang Yuanwei, Han Yajuan and Peng Wei.

François Delage, the CEO of De Beers Diamonds Jewellers, said,  “We are proud to continue to build the brand in China with the opening of our second store in Shanghai after the successful opening at IFC."

The Shanghai IAPM store represents the brand's strong commitment to expansion in China, where De Beers recognizes the increasing demand for diamonds and jewelry.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture between De Beers and LVMH.


Tags: China, De Beers, diamonds, Jeff Miller, mall, shanghai
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