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De Beers Broadens Lussier’s Branding Role

Marketing veteran is now in charge of all downstream operations, including company’s namesake retail arm.
Aug 7, 2017 9:31 AM   By Joshua Freedman
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RAPAPORT... De Beers’ top marketing boss has taken on an expanded role now that the miner has acquired its namesake retail chain.

Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations, a spokesperson for the group told Rapaport News Monday. As part of that role, which he took on officially last week, he has overall responsibility for De Beers Diamond Jewellers (DBDJ), with its CEO, François Delage, reporting to him.

In March, De Beers bought the 50% of DBDJ it did not already own from former joint-venture partner LVMH, which had operated the stores.

Lussier’s remit also includes retail brand Forevermark, of which he was already CEO, and the International Institute of Diamond Grading & Research (IIDGR), De Beers’ grading laboratory. Lussier (pictured), who has been at De Beers since 1985, will oversee how the various downstream operations work together strategically, the spokesperson said.

The miner has also appointed three people to its executive committee. Ann Cormack of Rolls-Royce will join the rough producer as executive head of human resources, succeeding Arthur Hewett in October, De Beers said last week. David Prager, De Beers’ head of corporate affairs, has moved up to executive vice president of that department, and Nancy Liu, currently head of Asia Pacific at Forevermark, will take on the role of chief operating officer for the brand while retaining responsibility for China and Hong Kong.
Tags: Ann Cormack, branding, David Prager, DBDJ, De Beers, De Beers Diamond Jewellers, Forevermark, grading, IIDGR, Joshua Freedman, LVMH, marketing, Nancy Liu, Stephen Lussier, the International Institute of Diamond Grading & Research
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