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De Beers Inks Japan Retail Grading Deal

IIDGR will issue reports for diamonds at 68 I-PRIMO stores.
Jun 12, 2017 5:33 AM   By Rapaport News
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The International Institute of Diamond Grading & Research (IIDGR) has partnered with Japanese bridal-jewelry retailer I-PRIMO to provide it with polished grading reports.

The De Beers-owned laboratory will grade diamonds showcased at all 68 I-PRIMO stores in Japan, with the aim of boosting consumer confidence, IIDGR said last week. The reports will use De Beers’ “Ideal Optical Symmetry” technology, which provides a magnified image of a stone’s light performance. The companies plan to extend the program eventually to I-PRIMO’s stores in Taiwan, Hong Kong and Shanghai.

IIDGR has previously entered partnerships with Singapore’s Soo Keep Group, as well as Hong Kong-based retailer Luk Fook, with which it issues co-branded grading reports.

“Our ability to tailor bespoke solutions for our customers, backed by our innovative proprietary technologies, has been well-received and is supporting our growth in the region,” said IIDGR president Jonathan Kendall.
Tags: bridal jewelry, De Beers, grading, grading reports, Hong Kong, Ideal Optical Symmetry, IIDGR, International Institute of Diamond Grading & Research, I-PRIMO, Japan, Luk Fook, Rapaport News, retail, shanghai, Soo Keep Group, taiwan, technology
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