RapNet


Rapaport News

 

Financial-Legal

 

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

JVC Releases Guide to FTC Rules

Book deciphers the US agency’s complex jewelry directives.
Jun 18, 2020 7:52 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... 
The Jewelers Vigilance Committee (JVC) has published a book containing advice on how to interpret the US Federal Trade Commission (FTC) jewelry guidelines.

Understanding the FTC Guidelines deciphers the complex rules governing the manufacture, sale, and advertising of jewelry, explaining clearly how to word online and print promotions, the JVC said Wednesday. The book is the result of a collaboration between the JVC and sponsor The Smithee Group, a retail consultancy, and is available for free download.

“Most of the rules for how to advertise jewelry changed recently,” said Tiffany Stevens, CEO and general counsel of the JVC. “The lawyers at the JVC read all the fine print so you don’t have to.”

The FTC updated its jewelry guides in July 2018, notably removing the word “natural” from its definition of “diamond.”

Image: Diamond jewelry. (Pxfuel)
Tags: federal trade commission, ftc, Jewelers Vigilance Committee, Jewelry, JVC, Rapaport News, The Smithee Group, Tiffany Stevens, US
Similar Articles
Jewelry in boxJewelers See Worst Quarter for Credit Downgrades
Jul 22, 2020
The Jewelers Board of Trade (JBT) reduced companies’ credit scores...
Israel’s Union Bank Sells Diamond Portfolio
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us