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IGI Launches Radio Ad Campaign

Aug 30, 2016 1:49 AM   By Rapaport News
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RAPAPORT... The International Gemological Institute (IGI) will target millennials in a series of radio commercials on the importance of reliable diamond reports.

The advertisements will feature in five radio spots in select markets from September 6 to the end of the year on iHeartMedia, which reaches over 245 million listeners per month.

The commercials emphasize the need for independently authenticated stones, which provide “assurance they are truly getting what they are paying for – which is top-of-mind for cost-conscious millennials,” the IGI said. The advertisements will also offer advice on jewelry care and information on birthstones.
Tags: advertising, consumer awareness, diamond grading, diamond reports, IGI, iHeartMedia, International Gemological Institute, marketing, Millennials, radio, Rapaport News
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