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Sarine Tracking Platform Launches in Japan

New Art Cima will use the company’s Diamond Journey software.
Apr 16, 2019 8:33 AM   By Rapaport News
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RAPAPORT...
 New Art Cima will become the first Japanese retailer to use the Sarine Diamond Journey software to sell jewelry to its customers.

The platform presents a report of all the steps a diamond takes from its rough origin to the polished product. It also comes with a three-dimensional model of the original uncut stone that a customer can see and touch, Sarine said this week.

“Each diamond is an exceptional jewel which has its own individual story to tell,” said Sarine CEO David Block. “We are excited to be able to emphasize the distinction of diamonds by providing the verified story behind each diamond’s unique journey, providing wonder and value far beyond the traditional 4C measurements.”

New Art Cima — Japan’s leading retailer of bridal diamond jewelry, according to Sarine — was also the first to adopt the Sarine Light grading reports in 2013.

“We believe that [the] Sarine Diamond Journey report will provide our customers with an enhanced shopping experience and add value to their purchase,” said Tetsuya Shiraishi, vice president of New Art Cima.

Image: The Sarine diamond journey. (Sarine Technologies)
Tags: David Block, Exelco Diamond, New Art Cima, Rapaport News, Sarine, Sarine Diamond Journey, Sarine Light, Tetsuya Shiraishi
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