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NCDIA Releases Video on Yellow Diamonds

Growth opportunities in that color category are strong, trade organization says.
Jul 2, 2018 5:56 AM   By Rapaport News
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RAPAPORT... The Natural Color Diamond Association (NCDIA) has released its first educational video on yellow diamonds, claiming they are the biggest growth opportunity for colored diamonds in the “affordable” jewelry market.

In the video, the group’s educational director, Thomas Gelb, covers topics including what causes color in diamonds, the ranges of color available, and where the stones occur in the earth. It also provides comparisons with other yellow gemstones such as sapphires. It is aimed at both consumers and members of the trade, with the purpose of enabling viewers to talk knowledgably about the subject, the NCDIA said.

“It is important to go beyond the standard explanations that the scientific analysis of a grading report provides,” Alan Bronstein, president of the NCDIA, said last week. “While it is important to break down some of the technical information, which we do, the public needs to feel encouraged and free to make a personal decision, based on the affordability and beauty of the color for them.”

The video is 30 minutes long and costs $100 to view.

Image: Rio Diamonds
Tags: Alan Bronstein, Natural Color Diamonds Association, NCDIA, Rapaport News, Thomas Gelb, yellow diamonds
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