RapNet


Rapaport News

 

Retail

 
Rapaport Broadcast
Martin Rapaport Addresses Israel Diamond Week
February 12 2020

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

Forevermark Launches Bridal Initiative

Campaign is De Beers’ first in the category in nearly 20 years.
Mar 31, 2019 9:42 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT...
 Forevermark is debuting a new campaign for the bridal market, De Beers’ first in this category in almost 20 years.

The new initiative will address consumers’ changing attitudes toward love, marriage and engagement, Forevermark US president Charles Stanley said Friday. The campaign will launch together with the company’s new bridal line, the Forevermark Engagement and Commitment Collection. It was introduced at the eighth annual Forevermark Forum, which took place in California from March 25 to 27.

“The idea of forever is changing for our consumers,” Stanley noted. “Today, every choice, action and milestone a couple makes, individually and together, is about building their forever. This is the same for Forevermark. It is what we do now and into the future — both the small and bold things — that will define our success.”

The company can lead change within the market to reinvigorate interest in the bridal category, Stanley added.

The forum also addressed responsible sourcing and the brand’s commitment to supporting the advancement of women throughout De Beers, which owns Forevermark.

Guest speakers at the event included Ryan Estis, formerly of McCann Worldgroup, who spoke about how technology and social connectedness are influencing consumers’ thinking. Sarah Willersdorf, managing director of Boston Consulting Group, shared trends and insights into consumer spending, as well as global and US diamond-jewelry trends.

Image: A talk at the Forevermark Forum. (Forevermark)
Tags: Bridal, Charles Stanley, De Beers, Forevermark, Forevermark bridal campaign, Forevermark Engagement and Commitment Collection, Forevermark Forum, McCann Worldgroup, Rapaport News, Ryan Estis, Sarah Willersdorf, The Boston Consulting Group
Similar Articles
ForevermarkForevermark Optimistic About Market Recovery
May 27, 2020
Sales at Forevermark’s stores in China have recovered strongly since the...
US Jewelry Stores Begin Reopening
JBT Appoints New Chairman
Swarovski Hires First Creative Director
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us