Rapaport News



Rapaport Broadcast
Martin Rapaport Addresses Israel Diamond Week
February 12 2020

Advanced search
Latest Articles
Rough Markets
Polished Markets

Hyped Synthetic Diamond Store Closes

Diamond Foundry shuts its brick-and-mortar Vrai & Oro outlet after only six months.
Jan 14, 2018 5:33 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Vrai & Oro, a subsidiary of lab-grown diamond producer Diamond Foundry, will be shutting its Los Angeles store after only six months in business, the online jewelry retailer announced in a blog post last week.

Founder and creative director Vanessa Stofenmacher attributed the closing to the challenges of retail. Prior to opening the store, Vrai & Oro, which Diamond Foundry bought in 2016, said that it had been a “long-time dream” to open a physical space. The online retailer’s goal was to connect with its customers in “real-life moments.”

Vrai & Oro plans to continue its online sales, Stofenmacher stressed. “In 2018, we are moving faster than ever and focusing 100% of our efforts on our digital experience, which means improving our website, developing new technologies and thinking creatively about how to solve customer pain points,” she said.
Tags: diamond, Diamond Foundry, lab-grown diamond, Rapaport News, synthetic, Vanessa Stofenmacher, Vrai & Oro
Similar Articles
Pomellato store 150Pomellato Explores Secondhand Market
Feb 13, 2020
Italian jewelry brand Pomellato has embarked on a three-month partnership with...
Jewelry Proves Strong for Kering in 2019
Virus Plagues Chow Tai Fook Operations
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us