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CIRCA Acquires Portero

Mar 13, 2014 10:17 AM   By CIRCA
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Press Release: CIRCA, the leading international buyer of pre-owned jewelry, diamonds and watches, today announced the acquisition of Portero, the premier online shopping destination for pre-owned, authenticated luxury accessories. This acquisition adds a strategic selling platform to complement CIRCA's existing buying services and addresses an overwhelming demand from CIRCA's loyal clients to purchase pre-owned jewelry, watches and handbags in a trusted environment.

"There is a critical need for expertise and authenticity on the buy and sell side of pre-owned luxury," said CIRCA's chief operating officer, Jayne Conway. "This partnership pairs the knowledge of CIRCA and Portero's experts, offering luxury consumers a superior buying and selling experience that guarantees authenticity and integrity with every transaction."

Portero is a natural addition for CIRCA. Both brands are committed to premium client service and offer unparalleled access and expertise in the pre-owned luxury goods market. Founded in 2001 and headquartered in New York City, CIRCA has 14 locations worldwide, including nine offices in North America. Founded in 2004, Portero will relocate its offices to CIRCA's headquarters. Portero's large and growing customer base combined with CIRCA's loyal clientele will contribute to the brands' growth plans and position as industry leaders.

Both brands will re-launch their websites in the spring of 2014 offering increased content and cross-promotional shopping experiences, including curated specialty boutiques on Portero.com. These exclusive online events will launch in April 2014, with a Mother's Day Boutique featuring vintage Hermes handbags and estate jewelry, followed by a Bridal Boutique featuring vintage engagement rings that will debut in May 2014.

Together, CIRCA and Portero will also introduce special offers and benefits exclusive to their shared clientele.  Activations will include sneak previews of new merchandise, access to exclusive Portero sales, and a dedicated "Find It For Me" concierge that will assist clients in finding coveted luxury items.

About CIRCA:
Established in 2001, CIRCA is the leading international buyer of pre-owned jewelry, diamonds and watches, with more than 100 associates and 14 offices worldwide including New York, Chicago, Beverly Hills, Barcelona, Las Vegas and Hong Kong. CIRCA has redefined the experience of selling jewelry by combining renowned expertise and discreet service with immediate payment at the best value. CIRCA's Authorized Purchasing Agent Program extends the company's buying services to an invite-only network of established regional jewelry retailers through buying events and a mail-in program. CIRCA Commerce provides manufacturers, distributors and retailers specializing in luxury jewelry and watches with inventory solutions.  For more information, please visit www.circajewels.com or call 877.876.5493.

About Portero:
Since launching in 2004, Portero has become the leading online shopping destination for pre-owned, authenticated luxury goods.  Portero's meticulously selected marketplace offers men and women unparalleled access to unique and timeless jewelry, watches and bags from luxury brands including Chanel, Hermes, Rolex, Louis Vuitton, Tiffany & Co. and Cartier. For more information, please visit www.portero.com or call 877.962.2398.

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.


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Tags: brands, CIRCA, Online, portero, retail
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