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Ben Bridge, CIRCA Partner With Buying Services Program

CIRCA will host in-store buying events.
Apr 9, 2013 4:58 PM   By Jeff Miller
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RAPAPORT... Ben Bridge Jeweler and CIRCA created an exclusive partnership to offer CIRCA’s jewelry buying expertise and services to its clients at 64 Ben Bridge locations in the U.S. Through CIRCA’s Authorized Purchasing Agent Program,  Ben Bridge clients can access CIRCA’s expertise  through in-store buying events and the year-round mail-in program.

This year, CIRCA plans to host more than 10 in-store buying events at Ben Bridge locations where expert buyers meet with shoppers to evaluate clients' jewelry and present an offer and payment or an incentive store credit. Additionally, all Ben Bridge locations will offer access to CIRCA’s year-round mail-in program, which offers a direct line to CIRCA’s jewelry buying expertise. CIRCA manages the key logistics of this program that includes both insurance and shipping coverage.

“This partnership is an important addition to the services we offer our customers,” said Marc Bridge, the vice president of marketing for Ben Bridge. “For over 100 years, we have built lasting relationships with our customers in a desire to be their ‘Personal Jeweler.’ Working with CIRCA, we can expand the services we offer our customers who are looking to transform no longer worn jewelry into a new or upgraded piece. Until now, there has not been a resource we have felt comfortable offering to our clientele and we look forward to this exciting new chapter of our business.”

CIRCA’s acting CEO, Mary L. Forté, added that the initiative is a critical step for the program, doubling the amount of retail locations where CIRCA’s expert buying services are available.

She said, “Ben Bridge is one of the most established and trusted jewelers in the industry and this exclusive partnership recognizes our value proposition. This model creates a win-win scenario — we match our buying expertise with their selling expertise and shared passion for impeccable client service, creating a partnership that has a proven track record of increasing jewelry sales while providing a value-added service for clients to dispose of their unwanted jewelry.”

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Tags: ben bridge, buyers, CIRCA, Jeff Miller, Jewelry, program, purchasing
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