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Blue Nile Hires Ex-Starbucks Marketing Executive

Alexandra Wheeler will work to improve customers’ online experience.
Dec 9, 2018 5:36 AM   By Rapaport News
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 Blue Nile has appointed former Starbucks executive Alexandra Wheeler as chief marketing officer.

Wheeler will lead the company’s brand-marketing and customer-experience teams. She will focus on creating an “integrated and meaningful brand experience” for Blue Nile’s digital customers, Blue Nile CEO Jason Goldberger said last week.

Wheeler was vice president of global digital marketing at Starbucks for almost 11 years, according to her LinkedIn page, and ran the marketing for the coffee chain’s rewards program.

“Alex is a transformational leader with a proven track record in driving results for some of the world’s most notable brands,” Goldberger added. “She will be a tremendous asset to Blue Nile’s continued growth and commitment to our customers.”

Image: Alexandra Wheeler. (Blue Nile)
Tags: Alexandra Wheeler, Blue Nile, Jason Goldberger, Rapaport News
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