RapNet


Rapaport News

 

Retail

 

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

Deloitte: Online to Overtake In-Store on Black Friday

74% of shoppers plan to purchase exclusively on e-commerce sites over four-day Thanksgiving weekend.
Nov 25, 2020 7:20 AM   By Rapaport News
Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT...
Online US retail sales will surpass in-store purchases on Black Friday for the first time as shoppers look to avoid crowds, according to a survey from Deloitte.

Some 74% of respondents intend to go fully digital over the Thursday-to-Monday Thanksgiving period, amid concerns over the increasing number of Covid-19 cases, the consulting firm noted Monday in its Pre-Thanksgiving Pulse Survey. In addition, 57% of those questioned admitted to feeling anxious about shopping in-store, compared to 51% in September.

Consumers also believe they will find better deals via their computer than in brick-and-mortar locations, Deloitte noted. Generation Z-ers and millennials are the most likely to buy in person, with 55% stating they intended to shop at physical locations.

Of those surveyed, 95% noted they would spend an average of $239 online, compared with 77% of respondents who would spend about $149 at shops. However, the total average spend during the Thanksgiving period will fall 3.3% year on year to $401, as consumers worry about economic instability and worsened personal and household finances.

While the way customers intend to purchase has changed, what they want to buy has remained steady, Deloitte said. Clothing and accessories — including jewelry — were the top choice, picked by 66% of respondents. That was followed by toys and hobbies, with 52% of the vote, and electronics, chosen by 49% of shoppers. Travel and dining out garnered the lowest interest, with only 14% intending to make that purchase.

Deloitte surveyed 1,200 US consumers over 18 between October 29 and November 2.

Image: A man shopping online on Black Friday. (Shutterstock)
Tags: black friday, deloitte, Pre-Thanksgiving Pulse Survey, Rapaport News, US retail sales
Similar Articles
Chow Tai Fook store Wuhan ChinaChow Tai Fook Sales Rise as China Recovers
Jan 11, 2021
Sales at Hong Kong-based jeweler Chow Tai Fook grew almost...
LVMH Replaces Tiffany CEO as Deal Closes
US Online Holiday Jewelry Sales Jump
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us