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Tiffany True stillshot
Tiffany Debuts Engagement Campaign
Tiffany & Co. has launched a marketing campaign for its new bridal line, Tiffany True.The jeweler unveiled the new ring design in September, and is now pushing the product with a video commercial. It features...
Retail Apr 02, 2019 Rapaport News
Personal Mission
Personalizing Can Give Stores an Edge
In the retail industry, “The customer is always right” haslong been the motto. This drive to please consumers means businesses areconstantly in search of new and inventive ways to make them happy. But where dothey start?...
Retail Jan 01, 2019 Leah Meirovich
Tiffany
Diamond Brands Shun Traditional Holiday Ads
Diamond advertising has well and truly departed fromtraditional styles, this year’s holiday commercials suggest. Gone are the daysof the De Beers campaigns targeting men buying a diamond for his fiancée.The major retailers...
Retail Dec 05, 2018 Leah Meirovich
Tiffany True
Tiffany Showcases New Bridal Line
Tiffany & Co. has launched a new engagement-ringcollection that debuts a new cut and setting.“Tiffany has symbolized the ultimate in love and commitmentsince 1886 with the invention of the original Tiffany Setting,” chiefartistic director...
Retail Sep 20, 2018 Rapaport News
Tiffany Takeaways
Tiffany Plans New Engagement-Ring Design
Tiffany & Co is preparing to launch a new engagement-ringconcept as it heads into the holiday season on the back of solid second-quarter results. The jewelry retailer highlighted several new projects thatwill frame its strategy in the second half...
Retail Aug 30, 2018 Rapaport News
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