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DPA
DPA Appoints North America Chief
The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
Marketing Jan 06, 2019 Rapaport News
Real is Rare video Nick Cannon
DPA Publishes New Video to Lure Millennials
The Diamond Producers Association (DPA) released a short documentaryentitled “Why Real is Rare” that explores how and when couples realize theirconnection has become a commitment.The video is the latest move in the DPA’s marketing campaign...
Marketing Nov 03, 2016 Rapaport News
DPA video
DPA Campaign Focuses on Imperfect Relationships
The Diamond Producers Association (DPA) launched anadvertising campaign that breaks with tradition by featuring imperfectrelationships and emphasizing “real” and “precious” human connections.The group released two “provocative” commercials telling thestory of couples on life...
Marketing Oct 09, 2016 Rapaport News
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