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DPA Appoints North America Chief
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The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
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Marketing
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Jan 06, 2019
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Rapaport News
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DPA Publishes New Video to Lure Millennials
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The Diamond Producers Association (DPA) released a short documentaryentitled “Why Real is Rare” that explores how and when couples realize theirconnection has become a commitment.The video is the latest move in the DPA’s marketing campaign...
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Marketing
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Nov 03, 2016
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Rapaport News
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DPA Campaign Focuses on Imperfect Relationships
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The Diamond Producers Association (DPA) launched anadvertising campaign that breaks with tradition by featuring imperfectrelationships and emphasizing “real” and “precious” human connections.The group released two “provocative” commercials telling thestory of couples on life...
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Marketing
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Oct 09, 2016
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Rapaport News
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