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Self-Purchasing Females Choose Tiffany
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Tiffany & Co. is the jewelry brand women are most likely to buy for themselves, MVI Marketing found in a survey.Some 35% of female consumers would spend their money on products from the luxury-jewelry brand, while...
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Retail
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Feb 05, 2020
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Rapaport News
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Revamping the Retail Experience
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For Andrea Hansen, a Blue Nile ad that ran during the 2015 holiday season perfectly captures the problem with jewelry retail. In it, a young man is looking at engagement rings through the window of a mom-and-pop store...
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Retail
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Jan 02, 2020
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Jennifer Heebner
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How to Sell to Female Self-Purchasers
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It shouldn’t be a novel idea, but in the jewelry industry,it’s practically revolutionary. Unlike in almost every other fashion andaccessory retail sector, the idea of jewelers targeting female shoppers asdirect consumers only began to emerge fully in the...
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Retail
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Dec 23, 2019
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Leah Meirovich
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Consumers Willing to Pay More for Verification
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Consumers are prepared to pay a premium for a diamond that has been verified as responsibly sourced, MVI Marketing found in a survey. Approximately one third of consumers would shell out anextra 5% on top of the retail price for...
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Retail
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Sep 22, 2019
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Rapaport News
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Survey Highlights Gender Bias in Jewelry Trade
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The industry still has its work cut out for it in terms of gender equality, a survey published by the Women’s Jewelry Association (WJA) indicates. The results of the study showed widely differing awarenessbetween business owners...
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Retail
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Apr 30, 2019
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Rapaport News
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IGDA: Lab-Grown Diamonds Poised for Upswing
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The lab-grown-diamond sector is enjoying a spike in awareness among US consumers and is starting to make headway in the engagement-ring market, according to a report by the International Grown Diamond Association (IGDA).“Over the last two years, the anecdotal feedback...
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Polished Markets
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Feb 11, 2019
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Rapaport News
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Tiffany Scores with Wealthier Immigrants
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Tiffany & Co., Swarovski and Pandora are the preferred jewelry brands among more affluent immigrants in the US, according to a survey by MVI Marketing. Researchers asked 702 Asian-American, Hispanic and Latino-American consumers with...
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Polished Markets
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Dec 11, 2018
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Rapaport News
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How Retailers Can Entice Chinese Tourists
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You don’t have to be in China to sell to Chinese people.That’s the message from luxury marketing experts, who point out that tourists,students and immigrants from the world’s largest fine-jewelry consumer have ahuge impact on the...
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Marketing
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Oct 17, 2018
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Joshua Freedman
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American-Made Jewelry Gaining Favor, Says MVI
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American consumers are turning to US-manufactured jewelry asmore women in the country create their own products, the CEO of luxuryconsultancy MVI Marketing told Rapaport News. While it is too early to say what impact the US-China...
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Retail
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Aug 22, 2018
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Rapaport News
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Self-Purchasing Women Prefer White Gold – Poll
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White gold is the most popular metal for self-purchasingmillennial women, with yellow gold trailing in last place, according to a survey by MVI Marketing.MVI conducted the survey in July among 1,001 US women aged25 to 40 with an annual of income...
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Retail
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Aug 08, 2018
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Rapaport News
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Diamond Foundry Lauds De Beers Synthetics Bid
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De Beers’ entry into the lab-grown market represents a shift inconsumers’ perception of synthetic stones, according to Diamond Foundry. The miner’s introduction of a new line of lab-grown stones forjewelry is key for the acceptance of synthetics in the industry,...
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Retail
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Jun 03, 2018
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Rapaport News
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