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Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company’s lab-grown line, Lightbox, since 2017.Based in New York,...
Marketing May 18, 2020 Rapaport News
Lightbox Oregon Plant
Lightbox Delays New Production Plant to 2021
Lightbox, De Beers’ lab-grown diamond jewelry brand, has delayed commissioning its new facility in Portland, Oregon, by a few months due to the COVID-19 pandemic.“The building itself and plant infrastructure [are] already complete, and we are...
Manufacturing May 07, 2020 Avi Krawitz
Penelope Cruz 150
Lab-Grown Marketing: Multifaceted Messaging
When lab-grown diamonds first started to make noise in the consumer jewelry market, much of the marketing power driving them forward was about cutting through the confusion. Are they real? Why do they cost...
Polished Markets Mar 11, 2020 Rachael Taylor
De Beers rough and polished
De Beers Optimistic After 2019 Earnings Slump
De Beers gave a positive outlook for 2020 due to an improvement in the industry’s inventory situation, despite growing concerns about Chinese demand.Early data from the holiday season indicate midstream stock levels are more balanced...
Mining Feb 20, 2020 Rapaport News
Lightbox
De Beers Adds Grading Specs for Lightbox
Lightbox has added grading information for its synthetic white diamonds in an effort by the De Beers brand to bring further transparency to the lab-grown sector.The company will provide technical specifications showing the minimum quality of its...
Retail Feb 18, 2020 Rapaport News
Lightbox
Lightbox to Debut at Bloomingdale’s, Reeds
De Beers will partner with two major retailers topromote Lightbox, its brand of affordable lab-grown diamond jewelry. Lightbox’s $800-per-carat jewelry is set to be soldin select Bloomingdale’s stores, including in New York City and San Francisco,...
Retail Oct 15, 2019 Rapaport News
Podcast June 2019
Podcast: Lightbox – the Synthetics King?
On the first anniversary since the launch of Lightbox,Rapaport’s Avi Krawitz sat with managing director Steve Coe at the JCK show inLas Vegas. Coe gives his perspective of the industry’s response toLightbox, some insight...
Retail Jun 05, 2019 Avi Krawitz
CIBJO
CIBJO Calls for Synthetics Treatment Disclosure
The World Jewellery Confederation (CIBJO) has specified theneed to disclose treatments when it comes to both natural and lab-grown diamonds. Sellers must make the disclosure clearly, both at the time of sale and before, the...
Polished Markets Mar 17, 2019 Rapaport News
Lightbox
De Beers: No Need to Flag Synthetics Treatments
De Beers claims it doesn’t need to disclose treatments to its lab-grown diamonds, placing itself at odds with many synthetics traders pushing for full transparency in the sector.The company’s synthetics brand, Lightbox, applies post-growth enhancements to its...
Retail Feb 26, 2019 Joshua Freedman
De Beers Veneita
Higher Costs Hit De Beers Profit
De Beers’ earnings fell in 2018 due to the costs of new initiatives such asits Lightbox synthetics business.Underlying earnings slid 34% to $349 million, as capital expenditure rose 53% to $417 million for the year, the company...
Mining Feb 21, 2019 Rapaport News
GIA
GIA Sheds Light on De Beers’ Synthetics
Two white lab-grown diamonds from De Beers’ Lightbox brandhave G color and VS clarity, the Gemological Institute of America (GIA) saidafter examining the stones. Lightbox doesn’t offer grading reports for its products, andhadn’t previously...
Polished Markets Feb 07, 2019 Joshua Freedman
ABN Amro
Synthetics Threat Will Grow, Says ABN Amro
The impact of lab-grown diamonds on the industry willsignificantly increase in the next two years, according to ABN Amro. “We think that 2019 and 2020 will be the years thatlab-grown diamonds take off and move...
Rough Markets Jan 17, 2019 Rapaport News
Lightbox
De Beers’ Lightbox Chief Reveals 2019 Plans
De Beers shocked the industry in May by announcing it would launcha line of fashion jewelry featuring laboratory-grown diamonds. Lightbox Jewelrystarted selling the products online in September, and it’s now looking atexpansion options.The main opportunity to develop...
Retail Dec 27, 2018 Joshua Freedman
Podcast
Podcast: Scandal, Synthetics and No-Shows
Whether it’s a blessing or curse, we’re certainly living in interesting times, and 2018 delivered a host of standout developments that will have a lasting impact on the diamond industry. In the latest Rapaport Diamond Podcast, the editorial...
Polished Markets Dec 20, 2018 Rapaport News
Top 10 2018 montage
Top 10 Stories of 2018: A Year of Synthetics
This was the year in which synthetic diamonds wentmainstream. De Beers launched its Lightbox brand, the US Federal TradeCommission (FTC) relaxed its rules for describing lab-grown diamonds, andthe likes of Macy’s and JCPenney started...
Polished Markets Dec 18, 2018 Joshua Freedman
Bain lab grown
Lab-Grown Production Rising 15% Per Year
Production of lab-grown polished diamonds could grow to 17 million carats annually, taking a significant chunk of the market for small stones, according to Bain & Company. The synthetics industry currently has the capacity to produce about...
Polished Markets Dec 06, 2018 Rapaport News
Lightbox 2
Lightbox to Launch Rings and Bracelets
De Beers plansto expand its Lightbox product offering next year after observing strong consumer interest in its rollout of synthetic-diamond jewelry.The company hopes to introduce stackable rings in the latter part ofthe first quarter, Sally...
Retail Dec 03, 2018 Joshua Freedman
Lightbox blue and pink models 150
De Beers’ Lightbox Pops Up in New York
Lightbox, De Beers’ lab-grown-diamond brand, has opened apop-up store in New York for “Cyber Week,” an extension of Cyber Monday. The shop at the Oculus, the World TradeCenter’s transportation hub, plaza and shopping mall, gives...
Retail Nov 29, 2018 Rapaport News
De Beers truck
De Beers Allows Deferrals at $505M Sale
De Beers’ sales slipped to $505 million at its seventhcycle this year as the miner allowed sightholders to refuse allocations of cheaperrough diamonds. The proceeds — which include last week’s sight — weremarginally lower than the $507 million...
Rough Markets Sep 12, 2018 Joshua Freedman
De Beers Collage
Five Features Steering De Beers’ Future
De Beers is strengthening its position in the diamond market without obsessing about production, after having made some bold moves in recent years. It has now emerged as a vertically-integrated diamond company. It appears management has long recognized...
Polished Markets Aug 23, 2018 Avi Krawitz
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