|
|
|
Bond Actress Revealed as New Face of Diamonds
|
|
The Natural Diamond Council (NDC) has unveiled actress Ana de Armas as the star of its first celebrity campaign, which will debut at next week’s Emmy Awards.De Armas recently received a Golden Globe nomination for...
|
|
|
Marketing
|
Sep 16, 2020
|
Rapaport News
|
|
|
|
|
|
DPA Relaunches as the Natural Diamond Council
|
|
The Diamond Producers Association (DPA) has unveiled a new name and strategy it hopes will resonate with younger consumers and position it as a leading digital publisher of information about diamonds.The category-marketing organization is now the Natural...
|
|
|
Marketing
|
Jun 01, 2020
|
Rapaport News
|
|
|
|
|
|
DPA Campaign Targets Self-Purchasing Women
|
|
The Diamond Producers Association (DPA) will debut a newcampaign geared toward female self-purchasers during television coverage of the Oscarawards. The initial promotion of “For Me, From Me” will feature aseries of videos set to air...
|
|
|
Polished Markets
|
Feb 24, 2019
|
Rapaport News
|
|
|
|
|
|
DPA Appoints North America Chief
|
|
The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
|
|
|
Marketing
|
Jan 06, 2019
|
Rapaport News
|
|
|
