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Ana de Armas NDC
Bond Actress Revealed as New Face of Diamonds
The Natural Diamond Council (NDC) has unveiled actress Ana de Armas as the star of its first celebrity campaign, which will debut at next week’s Emmy Awards.De Armas recently received a Golden Globe nomination for...
Marketing Sep 16, 2020 Rapaport News
DPA NDC Only Natural Diamonds
DPA Relaunches as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled a new name and strategy it hopes will resonate with younger consumers and position it as a leading digital publisher of information about diamonds.The category-marketing organization is now the Natural...
Marketing Jun 01, 2020 Rapaport News
DPA
DPA Campaign Targets Self-Purchasing Women
The Diamond Producers Association (DPA) will debut a newcampaign geared toward female self-purchasers during television coverage of the Oscarawards. The initial promotion of “For Me, From Me” will feature aseries of videos set to air...
Polished Markets Feb 24, 2019 Rapaport News
DPA
DPA Appoints North America Chief
The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
Marketing Jan 06, 2019 Rapaport News
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