|
|
|
DPA to Rebrand, Abandon ‘Real Is Rare’
|
|
The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change its name and drop the “Real Is Rare” tagline.Starting June 1, the marketing group will unveil a fresh...
|
|
|
Marketing
|
May 19, 2020
|
Joshua Freedman
|
|
|
|
|
|
DPA Creates New Public-Affairs Role
|
|
The Diamond Producers Association (DPA) has appointed RalucaAnghel to fill a new post as head of external affairs and industry relations,starting November 1. Anghel will be based in London, reporting to CEO Jean-MarcLieberherr, the DPA said Thursday. She...
|
|
|
Marketing
|
Oct 31, 2019
|
Rapaport News
|
|
|
|
|
|
DPA Chief Lieberherr Steps Down
|
|
Jean-Marc Lieberherr has resigned as CEO of the DiamondProducers Association (DPA), an organization he has led since its formation in2015. Lieberherr became the DPA’s first chairman in December 2015,before taking on the role of CEO in February 2016....
|
|
|
Polished Markets
|
Oct 15, 2019
|
Rapaport News
|
|
|
|
|
|
DPA Launches ‘Diamond Journey’ Campaign
|
|
The Diamond Producers Association (DPA) has unveiled amultimedia campaign tracing the entire story of a diamond from volcanic eruption to its purchase as jewelry.The new cinematic ads, titled “The Diamond Journey” and ranging from...
|
|
|
Marketing
|
Oct 10, 2019
|
Rapaport News
|
|
|
|
|
|
What Makes a Good Synthetics Detector?
|
|
The massive project by the Diamond Producers Association (DPA) and Signet Jewelers to test and review 18 synthetic-diamond detectors has raised an important question: What should you look for in such a machine?Accuracy is, of course, a major...
|
|
|
Technology
|
Mar 12, 2019
|
Joshua Freedman
|
|
|
|
|
|
DPA Puts Synthetics Detectors to the Test
|
|
A synthetics detector costing less than $7,000 is one of only two machines that conclusively identified 100% of lab-grown diamonds in a recent industry-widestudy.Yehuda’s Sherlock Holmes, priced at $6,495, correctlyspotted all synthetic diamonds in a “deliberately challenging” sample,according to a report...
|
|
|
Technology
|
Mar 05, 2019
|
Rapaport News
|
|
|
|
|
|
DPA Appoints North America Chief
|
|
The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
|
|
|
Marketing
|
Jan 06, 2019
|
Rapaport News
|
|
|
|
|
|
Zimbabwe Miner Murowa Joins DPA
|
|
RZ Murowa Holdings has joined the Diamond ProducersAssociation (DPA) as its first new member since the marketing body formed in2015. The company, the majority owner of Murowa Diamonds, operatesthe Murowa mine in Zimbabwe, which...
|
|
|
Polished Markets
|
Sep 13, 2018
|
Rapaport News
|
|
|
|
|
|
DPA Chief Marketing Officer Exits
|
|
Chief marketing officer Deborah Marquardt has left theDiamond Producers Association (DPA), the organization said. The move was for personal reasons, and will enable Marquardt (pictured) — who joined the association in 2016...
|
|
|
Polished Markets
|
Sep 12, 2018
|
Rapaport News
|
|
|
|
|
|
Diamond Resources Might Not Be Forever
|
|
While it’s true that value comes from rarity, no naturalresource lasts forever, and the rare is becoming even rarer. Diamond productionis set to peak in 2019, after which it will begin a steady decline. De Beersestimates global...
|
|
|
Mining
|
Aug 14, 2018
|
Leah Meirovich
|
|
|
|
|
|
Weak Rupee Raises Hopes for Indian Exports
|
|
A weaker rupee againstthe US dollar has helped boost exports to leading markets such as the US andChina, attendees at the India International Jewellery Show (IIJS) reported. “The jewelry anddiamond and colored-gemstone business is flourishing,” Gaetano Cavalieri,president...
|
|
|
Mining
|
Aug 13, 2018
|
David Brough
|
|
|
|
|
|
Diamond Foundry Lauds De Beers Synthetics Bid
|
|
De Beers’ entry into the lab-grown market represents a shift inconsumers’ perception of synthetic stones, according to Diamond Foundry. The miner’s introduction of a new line of lab-grown stones forjewelry is key for the acceptance of synthetics in the industry,...
|
|
|
Retail
|
Jun 03, 2018
|
Rapaport News
|
|
|
|
|
|
Synthetics Not ‘Real,’ Say US Consumers
|
|
Some 68% of Americans don’t consider synthetics to be realdiamonds, with most citing the fact that they don’t come from the earth, a Diamond ProducersAssociation (DPA) poll showed. Another 16% of those surveyed said theyweren’t...
|
|
|
Polished Markets
|
May 22, 2018
|
Rapaport News
|
|
|
|
|
|
DPA Eyes Chinese Millennial Market
|
|
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to launch in the country in July.The DPA’s “Real is Rare, Real is a Diamond” initiative, which has...
|
|
|
Marketing
|
Mar 05, 2018
|
Rapaport News
|
|
|
|
|
|
Most Retailers Won’t Sell Synthetics Anytime Soon
|
|
More than half of retailers will not sell synthetic diamondsin the coming year, according to the results of a survey by the DiamondProducers Association (DPA). Some 61% of retailers who took part in the survey said they...
|
|
|
Retail
|
Sep 04, 2017
|
Rapaport News
|
|
|
|
|
|
GJEPC Calls for DPA Budget Hike to $100M
|
|
TheDiamond Producers Association (DPA) needs to boost its internationalmarketing budget sharply next year, Praveenshankar Pandya, head of India’s Gem &Jewellery Export Promotion Council (GJEPC), said.“We[the industry] need at least $100 million next year...
|
|
|
Marketing
|
Jul 27, 2017
|
David Brough
|
|
|
|
|
|
DPA Hikes Annual Budget to $57M
|
|
The Diamond Producers Association (DPA) has increased itsbudget more than fourfold, enabling the marketing body to expand its activitiesin the second half of this year.The DPA’s directors have approved $57 million of funding...
|
|
|
Marketing
|
Jun 05, 2017
|
Rapaport News
|
|
|
|
|
|
DPA Taps Bartle Bogle Hegarty for India Ads
|
|
The Diamond Producers Association (DPA) has appointed Bartle Bogle Hegarty as its creative agency in India, as the organization plans to roll out the “Real Is Rare” campaign in the sub-continent in September, reported Jean Marc Lieberherr,...
|
|
|
Rough Markets
|
Mar 20, 2017
|
Joshua Freedman
|
|
|
|
|
|
Bringing Diamonds to a New Generation
|
|
The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc Lieberherr, the organization’s chief executive officer.Initially, at least, that mission extends to how the diamond industry engages...
|
|
|
Retail
|
Mar 14, 2017
|
Avi Krawitz
|
|
|
|
|
|
Diamonds to Share Oscar-Night Limelight
|
|
Amid the glitz and glamor of the Oscar red carpet, diamonds will also grace our screens during ad breaks, as the Diamond Producers Association (DPA) is running its “Real is Rare. Real is a Diamond” campaign during...
|
|
|
Retail
|
Feb 16, 2017
|
Avi Krawitz
|
|
|
