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JA Marketing Campaign
JA to Launch Consumer Marketing Initiative
Jewelers of America (JA) has unveiled plans for anindustry-wide collaborative marketing campaign, aimed at increasing consumerinterest in jewelry. The new initiative will promote the unique and emotionalaspects of owning jewelry, as opposed to spending one’s disposable...
Marketing Oct 10, 2018 Rapaport News
Diamonds 150 031118
DEF Gets Grant for ‘Diamonds Do Good’
The Diamond Empowerment Fund (DEF) has received a $100,000grant for its “Diamonds Do Good” initiative, the group said last week. The JCK Industry Fund — which helped launch theprogram three years ago — has...
Retail Mar 11, 2018 Rapaport News
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