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Forevermark
Forevermark Opens First US Boutique
Forevermark has opened its first boutique in the US, inpartnership with the owners of Padis Jewelry.“In opening our first Forevermark boutique, consumers willbe able to more deeply experience and appreciate the full journey...
Retail Nov 10, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the DiamondProducers Association (DPA), an organization he has led since its formation in2015. Lieberherr became the DPA’s first chairman in December 2015,before taking on the role of CEO in February 2016....
Polished Markets Oct 15, 2019 Rapaport News
Matt Perosi
Diversity: A Business Opportunity
Having a workforce that is more diverse not only makes goodbusiness sense, it makes good economic sense. Companies with a more inclusiveemployee base — i.e., a greater proportion of women and ethnically/culturallydiverse individuals — are more competitive in the...
Polished Markets Oct 15, 2019 Deborah Yonick
IIJS
Trade War Sparks Opportunity for Indian Jewelers
India’s diamond and jewelry trade is hoping to take market share from Chinese suppliers after the US government announced a hike on import duties from China. There’s a changing world order and India is well placed to capitalize...
Retail Aug 13, 2019 Avi Krawitz
Forevermark
Forevermark Unveils New Bridal Campaign
Cue the sentimental music and emotive narration, Forevermark has launched a marketing campaign for its first bridal collection. The campaign, titled “I Take You, Until Forever,” aims to depict the ups and downs...
Retail Jul 11, 2019 Rapaport News
Was Vegas Worth the Gamble
Was Vegas Worth the Gamble?
As rain fell for about five minutes on the typically sunbaked Las Vegas strip on the opening day of the JCK show, one couldn’t help but sense things might be a bit different this year. Was...
Polished Markets Jun 13, 2019 Avi Krawitz
Podcast
Podcast: Who’s Right – De Beers or the GIA?
Provenance and lab-grown diamonds have dominated the industry’s conversation for some time, but developments in 2019 have made them the year’s strongest news themes. In the 13th edition of the Rapaport Diamond Podcast,...
Polished Markets May 02, 2019 Rapaport News
Forevermark Nancy Liu thumbnail
Forevermark Appoints New CEO
De Beers jewelry subsidiary Forevermark has promoted chiefoperating officer Nancy Liu to CEO, as Stephen Lussier steps back. She will take over the day-to-day running of the brand,allowing Lussier, who has been CEO since...
Retail Apr 21, 2019 Rapaport News
De Beers
De Beers Launches Provenance Program
De Beers will allow its sightholders to disclose sourceinformation on diamonds they purchase from the company, after unveiling its “diamonds from DTC” program Monday. “We are proud of where our diamonds are discovered, how...
Rough Markets Apr 01, 2019 Rapaport News
Forevermark Forum
Forevermark Launches Bridal Initiative
Forevermark is debuting a new campaign for the bridalmarket, De Beers’ first in this category in almost 20 years. The new initiative will address consumers’ changingattitudes toward love, marriage and engagement, Forevermark US presidentCharles Stanley said Friday....
Retail Mar 31, 2019 Rapaport News
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs to recognize that love may not entail the formality of marriage, the De Beers head of marketing stressed in an interview...
Marketing Mar 13, 2019 Avi Krawitz
WJA
WJA Names New Board Members
The Women’s Jewelry Association (WJA) has appointedJacqueline Cassaway, the vice president of merchandising for Starboard CruiseServices, as president-elect. Jenny Luker will remain president and Sara Yood will continue as treasurer.Corporate secretary Rebecca Moskal,...
Polished Markets Feb 26, 2019 Rapaport News
Forevermark Engagement Ring
Forevermark US Sales Increased in 2018
Sales of Forevermark jewelry rose 8% year on year in the US in 2018, accordingto the brand’s owner, De Beers.That growth is nearly double the 4.4% increase for thejewelry industry as a whole, De Beers CEO Bruce Cleaver noted in a speech to stockistsin...
Retail Jan 13, 2019 Rapaport News
Sorting at DTC Botswana
De Beers Green-Lights Disclosure-Rule Changes
De Beers has approved plans to allow sightholders to referto its goods as “DTC diamonds,” a company spokesperson confirmed with RapaportNews on Tuesday. The miner consulted with clients during the December sightin Botswana, proposing to relax its...
Mining Jan 08, 2019 Joshua Freedman
Golden Globes
Lady Gaga Sparkles in Tiffany at Golden Globes
Tiffany & Co., Forevermark and Le Vian were among thebrands celebrities wore at Sunday’s Golden Globes awards, with Lady Gaga’s opulent display of diamondsstealing the show.Lady Gaga stepped onto the red carpet sporting...
Retail Jan 07, 2019 Rapaport News
De Beers sight box
De Beers Ready to Relax Its Provenance Rules
De Beers is planning to loosen its source-disclosure restrictions for sightholders following requests for increased transparency, Rapaport News has learned.The company consulted with clients during this week’s sightin Botswana, proposing to let them refer...
Rough Markets Dec 13, 2018 Joshua Freedman
Tiffany
Diamond Brands Shun Traditional Holiday Ads
Diamond advertising has well and truly departed fromtraditional styles, this year’s holiday commercials suggest. Gone are the daysof the De Beers campaigns targeting men buying a diamond for his fiancée.The major retailers...
Retail Dec 05, 2018 Leah Meirovich
JA Marketing Campaign
JA to Launch Consumer Marketing Initiative
Jewelers of America (JA) has unveiled plans for anindustry-wide collaborative marketing campaign, aimed at increasing consumerinterest in jewelry. The new initiative will promote the unique and emotionalaspects of owning jewelry, as opposed to spending one’s disposable...
Marketing Oct 10, 2018 Rapaport News
Forevermark Ring replacement 2
Indian Ad Campaigns Target Millennial Women
India’s diamond industry is ramping up its marketing campaignsbefore the Diwali holiday by appealing to young, independent female consumers. Forevermark, De Beers’ diamond jewelry brand, has launched “TheBetter Half Within,” a range of digital, social-media, radio and...
Marketing Sep 26, 2018 Rapaport News
Brexit credit Aha
Brexit Concerns Weigh on UK Jewelers
The weak pound and uncertainty over the UK’s departure fromthe European Union are making it hardfor British jewelers to plan their business activities, dealers said.The currency has declined about 13% since Britain’s...
Financial-Legal Sep 06, 2018 Joshua Freedman
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