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De Beers Office in Botswana
De Beers Turns to Tech as Layoffs Loom
De Beers is no stranger to changing strategy. Throughout its 130-plus-year history, the company has often adjusted its approach, sometimes with just a few tweaks, and on other occasions with radical consequences for the diamond market....
Rough Markets Aug 03, 2020 Avi Krawitz
De Beers Sight Box
Challenges Persist as De Beers Sees Red
De Beers suffered heavy losses in the first half of the year due to Covid-19, and cautioned that substantial challenges would remain for the diamond market.The diamond miner fell into the red for the...
Rough Markets Jul 30, 2020 Rapaport News
Forevermark
Forevermark Optimistic About Market Recovery
Sales at Forevermark’s stores in China have recovered strongly since the peak of Covid-19, with customers returning quicker than expected, the De Beers-owned retail brand reported.“While much of our world and business is in flux right now,...
Retail May 27, 2020 Rapaport News
Polished diamonds in hand
DPA to Rebrand, Abandon ‘Real Is Rare’
The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change its name and drop the “Real Is Rare” tagline.Starting June 1, the marketing group will unveil a fresh...
Marketing May 19, 2020 Joshua Freedman
Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company’s lab-grown line, Lightbox, since 2017.Based in New York,...
Marketing May 18, 2020 Rapaport News
Forevermark
Forevermark Unveils First Interactive Shop in China
De Beers has launched an immersive concept store for its Forevermark jewelry brand in China. The boutique, the first of its kind for the brand, is located in jewelry department store Caibai in Beijing, De Beers said last...
Retail Jan 12, 2020 Rapaport News
Forevermark
Forevermark Opens First US Boutique
Forevermark has opened its first boutique in the US, inpartnership with the owners of Padis Jewelry.“In opening our first Forevermark boutique, consumers willbe able to more deeply experience and appreciate the full journey...
Retail Nov 10, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the DiamondProducers Association (DPA), an organization he has led since its formation in2015. Lieberherr became the DPA’s first chairman in December 2015,before taking on the role of CEO in February 2016....
Polished Markets Oct 15, 2019 Rapaport News
Matt Perosi
Diversity: A Business Opportunity
Having a workforce that is more diverse not only makes goodbusiness sense, it makes good economic sense. Companies with a more inclusiveemployee base — i.e., a greater proportion of women and ethnically/culturallydiverse individuals — are more competitive in the...
Polished Markets Oct 15, 2019 Deborah Yonick
IIJS
Trade War Sparks Opportunity for Indian Jewelers
India’s diamond and jewelry trade is hoping to take market share from Chinese suppliers after the US government announced a hike on import duties from China. There’s a changing world order and India is well placed to capitalize...
Retail Aug 13, 2019 Avi Krawitz
Forevermark
Forevermark Unveils New Bridal Campaign
Cue the sentimental music and emotive narration, Forevermark has launched a marketing campaign for its first bridal collection. The campaign, titled “I Take You, Until Forever,” aims to depict the ups and downs...
Retail Jul 11, 2019 Rapaport News
Was Vegas Worth the Gamble
Was Vegas Worth the Gamble?
As rain fell for about five minutes on the typically sunbaked Las Vegas strip on the opening day of the JCK show, one couldn’t help but sense things might be a bit different this year. Was...
Polished Markets Jun 13, 2019 Avi Krawitz
Podcast
Podcast: Who’s Right – De Beers or the GIA?
Provenance and lab-grown diamonds have dominated the industry’s conversation for some time, but developments in 2019 have made them the year’s strongest news themes. In the 13th edition of the Rapaport Diamond Podcast,...
Polished Markets May 02, 2019 Rapaport News
Forevermark Nancy Liu thumbnail
Forevermark Appoints New CEO
De Beers jewelry subsidiary Forevermark has promoted chiefoperating officer Nancy Liu to CEO, as Stephen Lussier steps back. She will take over the day-to-day running of the brand,allowing Lussier, who has been CEO since...
Retail Apr 21, 2019 Rapaport News
De Beers
De Beers Launches Provenance Program
De Beers will allow its sightholders to disclose sourceinformation on diamonds they purchase from the company, after unveiling its “diamonds from DTC” program Monday. “We are proud of where our diamonds are discovered, how...
Rough Markets Apr 01, 2019 Rapaport News
Forevermark Forum
Forevermark Launches Bridal Initiative
Forevermark is debuting a new campaign for the bridalmarket, De Beers’ first in this category in almost 20 years. The new initiative will address consumers’ changingattitudes toward love, marriage and engagement, Forevermark US presidentCharles Stanley said Friday....
Retail Mar 31, 2019 Rapaport News
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs to recognize that love may not entail the formality of marriage, the De Beers head of marketing stressed in an interview...
Marketing Mar 13, 2019 Avi Krawitz
WJA
WJA Names New Board Members
The Women’s Jewelry Association (WJA) has appointedJacqueline Cassaway, the vice president of merchandising for Starboard CruiseServices, as president-elect. Jenny Luker will remain president and Sara Yood will continue as treasurer.Corporate secretary Rebecca Moskal,...
Polished Markets Feb 26, 2019 Rapaport News
Forevermark Engagement Ring
Forevermark US Sales Increased in 2018
Sales of Forevermark jewelry rose 8% year on year in the US in 2018, accordingto the brand’s owner, De Beers.That growth is nearly double the 4.4% increase for thejewelry industry as a whole, De Beers CEO Bruce Cleaver noted in a speech to stockistsin...
Retail Jan 13, 2019 Rapaport News
Sorting at DTC Botswana
De Beers Green-Lights Disclosure-Rule Changes
De Beers has approved plans to allow sightholders to referto its goods as “DTC diamonds,” a company spokesperson confirmed with RapaportNews on Tuesday. The miner consulted with clients during the December sightin Botswana, proposing to relax its...
Mining Jan 08, 2019 Joshua Freedman
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