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Swarovski Consolidates Its Lab-Grown Brands

Diama label now part of Atelier Swarovski.
Jul 16, 2018 9:04 AM   By Rapaport News
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RAPAPORT... Swarovski has transferred its lab-grown diamond line, Diama, to its Atelier Swarovski division as part of a restructuring of its products.

The move comes as part of the company’s efforts to consolidate all its “created-diamond” jewelry under one brand. The category was previously part of Swarovski Gemstones, which includes sapphires, rubies, topaz, smoky quartz and marcasite.

Under the new brand, Diama will offer synthetic-diamond-jewelry collections beginning at $595.

Swarovski launched Diama — its first lab-grown diamond brand — in 2016.

Image: The Photographer 
Tags: Atelier Swarovski, Diama, lab-grown, Rapaport News, Swarovski, Swarovski Gemstones
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