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Saks Taps Legendary Yeti for Christmas Display Theme

Nov 8, 2013 2:16 PM   By Jeff Miller
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RAPAPORT... Saks Fifth Avenue’s flagship store in Manhattan will come alive with the unveiling of its Christmas-season decorations on November 25 and the debut of its ''Snowflake Spectacular,'' a light show projected onto the façade of the building. Saks lined up performers, including violinist Joshua Bell, singer Frankie Moreno and the Young People’s Chorus of New York City, to enterain guests at the unveiling, followed by  “Carol of the Bells” performed by young dancers from the Jacqueline Kennedy Onassis School at American Ballet Theatre.saks fifth avenue

"It gives every one of us at Saks Fifth Avenue great joy to share our iconic holiday windows with the city of New York," said Richard Baker, the CEO of the retailer's parent company, Hudson’s Bay Company. "The window unveiling is the official start to the Christmas season here at Saks and I am honored to carry the tradition forward with this celebration. Everyone—from resident New Yorkers to tourists—will be dazzled by this year's display."

This year, Saks' six animated Fifth Avenue windows will feature the story of the legendary Yeti, who, the retailer stated, is rumored to live on the Saks Fifth Avenue rooftop, making snow during the Christmas season. Each window depicts a scene from The Yeti Story —from the Yeti’s life as an under-appreciated snowmaker in Siberia to his starring role as a true snowflake artist in New York. The retailer also collaborated with MasterCard to create an interactive experience and engage shoppers online and through mobile devices with the Yeti storyline.

Another display window will feature a holiday Cadillac, the “Frozen Escalade,” with the front clip of a White Diamond 2015 Escalade — a limited edition model offered exclusively to Saks customers. The vehicle will have functioning LED running lamps, which appear to be embedded in and breaking through a block of ice. Other Fifth Avenue windows will feature blueprint architectural drawings of the 32 Marian Bantjes snowflakes that have become synonymous with Christmastime at Saks Fifth Avenue and will serve as the backdrop to the fashion featured in this year’s windows.

Saks Fifth Avenue’s annual light show utilizes a six-projector system, created by Iris Worldwide, to project vivid 3D images depicting the story of Christmas on the building's exterior.

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Tags: christmas, fifth avenue, Jeff Miller, saks, windows display, yeti
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