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Signet Expands Lab-Grown Diamond Offering

Jeweler now carrying synthetics at James Allen, Kay, Zales and Jared.
Dec 16, 2019 10:02 AM   By Rapaport News
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RAPAPORT... Signet Jewelers is now offering jewelry featuring synthetic diamonds and gemstones at all of its major US banners, after a successful pilot in limited locations.

“Lab-created diamonds are available in both fashion and bridal jewelry at James Allen, Kay, Zales, and Jared stores, as well as their e-commerce sites,” David Bouffard, Signet’s vice president of corporate affairs, confirmed to Rapaport News on Monday.

Kay’s Modern Creation line features earrings, bracelets, necklaces and rings priced from $450 to $5,025. The site clearly illustrates the differences between lab-grown and natural stones, including the time it takes for a diamond to be created, the price difference at purchase, and the uncertainty of long-term value for synthetic stones. Significantly, the company also notes natural-diamond jewelry is eligible for trade-in, while lab-grown pieces are not.

Jared is selling loose lab-grown diamonds and ring settings as part of its Chosen collection. Those items are available separately, rather than as a complete piece of jewelry.

Signet offers a variety of synthetic pieces at its lower-end Zales banner. Prices range from $615 for a necklace comprising 0.50 carats of melee stones to $7,000 for an engagement ring set with three G-color, SI2-clarity stones weighing a combined 3 carats. A similar style natural-diamond ring with three H-color, SI2-clarity stones totaling nearly 2.50 carats is selling on the Zales website for more than $15,000, reduced from its regular price of just under $22,000.

Image: A Zales store in Michigan. (Magnus Manske)
Tags: Chosen, david bouffard, James Allen, Jared, kay, lab-grown diamond, Modern Creation, Rapaport News, Signet, Signet Jewelers, zales
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