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Jewelry Brand TOUS Picks Gwyneth Paltrow for Ad Campaign

Dec 16, 2015 7:01 AM   By Rapaport News
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RAPAPORT... Spain-headquartered jewelry brand TOUS has signed up Oscar-winning actress Gwyneth Paltrow as the star of its upcoming global advertising campaign.

Paltrow will appear in the campaign “Tender Stories Nº4,” which is aimed at depicting “tenderness as a universal TOUS value,” according to a statement December 16. She will tell viewers a story that “aims to further explore the brand's essential value with a cool, intelligent, moving and fun tone.”

"We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,” said Rosa Tous, the company’s corporate vice president. "As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.”

Paltrow won the Academy Award for best actress in 1998 for her role in the movie Shakespeare in Love. She also created lifestyle website Goop.

Founded in 1920, TOUS is a family-run lifestyle jewelry brand with lines of handbags, fragrances, watches, eyewear and accessories.
Tags: advertising, celebrities, Gwyneth Paltrow, Rapaport News, retail, spain, TOUS
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