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JCDecaux Unveils Tiffany & Co.'s Digital Clock Tower at LAX

Apr 13, 2015 3:40 PM   By Jeff Miller
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RAPAPORT... Outdoor advertising agency JCDecaux S.A. unveiled the latest Tiffany & Co. campaign for men's watches at the Los Angeles International Airport (LAX) Tom Bradley International Terminal  and it will be the exclusive digital outdoor media partner for the new timepiece collection.  digital clock tower

The media incorporates a Digital Clock Tower that provides Tiffany & Co. a four-sided digital display platform that  stands 72 feet tall in the hall. The Tom Bradley terminal houses  about 30 airlines and accommodates more than 9.8 million passengers traveling to and from Europe and the Asia-Pacific region each year.

Catherine Lacaze, the vice president of marketing for Tiffany & Co.'s North America region,  said,  "Tiffany is excited to be the first exclusive media partner on the Digital Clock Tower to highlight our new collection of watches, CT 60. Our founder Charles Lewis Tiffany defined the spirit of a New York minute and all the possibilities that can happen in 60 seconds. The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring."

Jean-Francois Decaux, the co-CEO of JCDecaux, said, "We're delighted to expand our U.S. partnership with Tiffany & Co. to Los Angeles International Airport. This new, digital spectacular tower provides unparalleled exposure for one of the world's most iconic brands."




 

Tags: advertising, branding, Jeff Miller, Tiffany, watches
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