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Pandora Unveils Spring Disney Jewelry Collection

Mar 17, 2015 12:31 PM   By Jeff Miller
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RAPAPORT... Pandora Jewelry unveiled its new spring 2015 Disney jewelry collection, inspired by iconic love stories and  fairy tales, and features 60 jewelry pieces, including earrings, rings, pendants and charms.
The new collection highlights Disney Princess characters with jewelry inspired by classic fairy tales, including Cinderella, Snow White, Beauty and the Beast and The Little Mermaid. Pieces are presented in hand-finished sterling-silver and enamel gowns, regal tiara dangles and colorful Murano glass charms. 

"Pandora's spring 2015 Disney jewelry collection gives us a new opportunity to connect with all those women who still believe in fairy tales," said Charisse Ford, the chief marketing officer for Pandora Americas. "The collection is both elegant in design and whimsical in nature, allowing the wearer to express multiple facets of her personality through her unique choice of jewelry."

In addition, Mickey Mouse and Minnie Mouse continue to inspire new jewelry items in the spring 2015 collection with a sophisticated interpretation of Mickey's classic silhouette on sterling-silver "Dazzling Mickey" stud earrings. Coordinating "Mickey Silhouette" pieces feature the mouse cutout within a heart-shaped pendant, ring, bracelet and pair of earrings.


Tags: branding, Disney, Jeff Miller, Jewelry, Pandora
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