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Press Release: Forevermark and Diamond Asset Advisors Partner for Service Program

Mar 17, 2015 10:55 AM   By Forevermark
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Press Release: Forevermark introduced at the 2015 Forevermark Forum a partnership with Diamond Asset Advisors (DAA) the Diamond Asset Service Program exclusively for Forevermark Jewelers. Designed to address challenges faced by jewelers, the program will lead innovation in the diamond sector and increase value in the Forevermark offer for small business owners around the country.

With a simple application process, the Diamond Asset Service Program allows Forevermark partners to obtain Forevermark diamonds on advantageous cash terms. Retailers have the flexibility to add inventory quickly at peak selling periods, carry larger diamonds and broaden their selection of diamonds without the heavy capital outlay up front. The cost of the diamond becomes payable only when it is sold, but it may also be repaid earlier with no penalty. Rates are transparent and competitive.

Unlike other diamond brands and generic diamonds, DAA chooses to partner with Forevermark because the diamonds are offered and graded by the De Beers Group of Companies. In addition, the promise that comes with each Forevermark unique inscription adds confidence to the quality and value of the diamond.

About Diamond Asset Advisors

Diamond Asset Advisors (DAA) is a specialist advisory firm that combines knowledge in the diamond industry with expertise in the structuring of financial transactions and management of alternative assets.  The principals of DAA recently held senior positions with Harry Winston (diamond retail), Dominion Diamond Corp (diamond mining), the Gemological Institute of America (diamond quality assessment), Adveq (alternative asset management) and Bank of America Merrill Lynch (financing transactions).


Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than 1 percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of diamantaires and exclusively available from select Authorized Forevermark Jewelers. 


Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers Group of Companies. It is also recorded on the personalized Forevermark identification card which comes with every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewelers.  It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities -- cut, color, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Authorized Forevermark Jeweler offering Forevermark Diamonds, go to www.forevermark.com

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.

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Tags: advisors, asset, branding, diamonds, Forevermark, jewelers, Jewelry, marketing
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