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Apple Discontinues 18k-Gold Luxury Smartwatch

Sep 12, 2016 5:36 AM   By Rapaport News
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RAPAPORT... Apple’s $17,000 gold smartwatch failed to make it to its latest range unveiled in San Francisco last week, a signal of the technology company’s retreat from the luxury timepieces category.

“Apple is making an admission that it’s not a luxury product in watches,” James Dowling, co-author of The Best of Time: Rolex Wristwatches, was cited by Bloomberg as saying. “In fact, it’s making a declaration that it’s no longer in the watch business, but that it’s in the health-tracking business.”

The Apple Watch Series 2 is available in lightweight aluminum, stainless steel cases or ceramic. As the 18-karat gold version is no longer available for sale, the ceramic timepiece is now the most expensive in the line, starting at $1,249.

The Series 2 watch is water-resistant with a 50-meter rating for swimming and built-in GPS to enable users to run without carrying an iPhone. The new range was launched September 7.
Tags: apple, Apple Watch, Apple Watch Series 2, Rapaport News, smartwatch, watches
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