RapNet


Rapaport News

 

Technology

 
Rapaport Broadcast
Martin Rapaport’s Webinar on Estate Jewelry
October 30 2019

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

Blue Nile Refreshes App, Adds Augmented Reality

App allows users to virtually try on rings and share picture through social media.
Oct 8, 2014 11:21 AM   By Jeff Miller
Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Blue Nile Inc. launched a new mobile shopping app, which is available in Apple's App Store, and now includes augmented reality on its "Dream Box" feature, allowing consumers to virtually "try on" an engagement ring from an iPhone.  The online diamond retailer found that its Dream Box was one of the most popular features with consumers - whether they were shopping or just "dreaming" of buying a diamond. 

The new app allows  users to snap a photo of their hand, virtually "try on" the ring, and share it through Facebook, Twitter, text or email. 

"Shopping for an engagement ring online is already superior in terms of selection, quality and value, and now consumers can see what the ring looks like on their finger right from their phone," said Blue Nile's president, Harvey Kanter. "When paired with the world's largest selection of certified diamonds and the ability to comparison shop against brick-and-mortar stores in real time, the new app empowers today's connected consumer like never before."

The app also provides access to Blue Nile's Build Your Own Ring® section,  various currency options, product education and personal consultation services.

Tags: app, Blue Nile, diamonds, iTunes, Jeff Miller, Jewelry
Similar Articles
More than a blockchain
Sep 05, 2019
As a tech guy, Jim Duffy spends much of his time on the...
Will Gemologists Survive Automation?
New Tool Evaluates Perceived Diamond Size
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
  
twitter twitter
About Rapaport
Advertise with us