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Jeff Cooper Designs Debuts Virtual Ring App

Jun 24, 2013 3:45 PM   By Jeff Cooper Designs
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Press Release:  After making its debut earlier this month at JCK's Luxury show in Las Vegas, Jeff Cooper's new virtual try-on app is now available to the public. The New York jewelry designer expects the app to revolutionize the way consumers shop for wedding jewelry.

Now available through the App Store, the app is tailored to the specific needs and desires of brides-to-be, who can now try on unlimited rings with no geographic or time constraints. Consumers will be free to experience the designs in a completely fun, relaxed and personalized way.

The app finds your favorite rings, shows you how you look in them, takes and shares photos socially, and connects you with an authorized retailer with one click. For a live look, the mirroring function puts the jewelry on you in real time. While trying on, customers can click on the pricing icon, compare similar and matching items, and even watch a product video.

After testing the app on luxury retailers in Las Vegas, David Cooper – who is the president of the company – noted, "People really loved it. They were engaged using it, and everyone thought it looked great. We're excited to be bringing our designs to an even wider audience."

About Jeff Cooper
40 years ago, Jeff Cooper began designing rings that exude timeless styling, taking what he knew to be beautiful and making it refined and precise. Either David or Jeff Cooper personally inspects each ring before it leaves the shop, to ensure that it's the perfect reflection of all the emotions and memories it symbolizes.

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.


Tags: app, Bridal, jeff cooper, Jeff Cooper Designs, try on ring
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