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Blue Nile Launches New Mobile App

Jul 12, 2011 1:23 PM   By Jeff Miller
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RAPAPORT... Blue Nile launched its new mobile shopping application available in Apple's App Store. The new app has been updated with an enhanced engagement ring shopping platform and access to the company's full jewelry line. In addition, consumers from the more than 40 countries to which Blue Nile ships can purchase in their local currency directly through the app's shopping cart.

"More than 200,000 consumers from around the world already use Blue Nile's original app for iPhone to comparison shop for the perfect diamond engagement ring," said Blue Nile's chief executive Diane Irvine. "Our new app enhances that mobile shopping experience by giving consumers greater engagement ring visualization and the ability to purchase from Blue Nile's extensive fine jewelry collection." 

Blue Nile's  updated engagement rings section now enables shopping according to seven different styles of rings such as  classic, vintage, gemstone, side stone, three-stone, the popular Halo settings and new styles.  The company's  full line of bracelets, necklaces, pendants, and earrings are now available for purchase on the app as well.  Alternately, consumers can choose to shop by product type, such as diamonds, gemstones, and pearls. Consumers can further refine shopping results by filtering according to popularity, customer rating, and price. For those consumers who need a bit more guidance, Blue Nile's "Top 10" lists of the company's bestselling products, as well as gift recommendations are also available.


Tags: app, apple, application, blue, Jeff Miller, nile, Shopping
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