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Lazare Kaplan Launches App for iPhone, iPad

The app is available on iTunes and through QR reader.
Apr 7, 2011 4:43 PM   By Joyce Kauf
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RAPAPORT... Maurice Templesman, chairman of the board of directors of Lazare Kaplan International Inc.  (LKI), announced the introduction of “The Lazare Diamond - 4C’s” App for the iPhone and iPad, an interactive and educational tool for retailers, suppliers and customers.

This user-friendly, hands-on tutorial explains the 4C’s and offers GPS capability to identify local jewelers who sell the Lazare Diamond. Through interactive screens, users can compare the color of diamonds, see the differences in carat weight, examine the clarity by viewing microscopic inclusions and understand the brilliance of the ideal cut.

Available as a free download on iTunes and though a QR reader, the app is being rolled out in the U.S. first. The company plans to translate it into Spanish, Japanese, Chinese and Indian dialects as well as Arabic at a later date. The app reflects LKI’s tradition of innovation and its commitment to its retail partners.

 

Tags: app, ideal cut, iPad, iPhone, iTunes, Joyce Kauf, lazare diamond
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