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Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign

May 3, 2016 3:38 AM   By Rapaport News
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RAPAPORT... Tiffany & Co. unveiled a collaboration with the former model and creative director of American Vogue magazine, Grace Coddington.

The company, which announced its move through a cartoon animation on its social media pages, appointed Coddington as its creative partner and “style visionary.”

Coddigton will direct her first brand advertising campaign, Tiffany’s “Legendary Style” fall campaign, which will feature several “iconic” collections.

“We set out to find the best creative talents both behind and in front of the camera, to present our iconic collections,” said Caroline Naggiar, the chief brand officer of Tiffany. “Who better than Grace Coddington, a style legend in her own right, to serve as our creative partner?”

American Vogue told Business of Fashion magazine in January that Coddington would leave the role of creative director and take on the position of creative director at large, in addition to working on outside projects.
Tags: advertising, American Vogue, Grace Coddington, marketing, Rapaport News, social media, Tiffany, Tiffany & CO.
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