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Update: Cartier, Forevermark, Tiffany Holiday Videos Lure Millions of Viewers

Dec 2, 2015 2:05 AM   By Rapaport News
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RAPAPORT... Holiday-season commercials by Cartier, Forevermark US and Tiffany & Co. have received widespread attention on the internet, picking up millions of YouTube views in recent weeks.

The 90-second clip from Cartier features the Marilyn Monroe classic Diamonds Are a Girl’s Best Friend, re-arranged by British artist Jarvis Cocker. At the time of writing, it has been viewed more than 3,360,000 times since it was posted on the luxury group’s official YouTube page less than two weeks ago, on November 23. It stars U.K. model and musician Karen Elson, who is seen gallivanting around Paris, wearing items from Cartier’s jewelry collection..

Forevermark US’s The One has been viewed more than 1,745, 000 times to date, around a month after the video’s release. It features the story of a diamond that is one of the very few selected from the mine to be worthy of being given by a man to his lady love.

Tiffany & Co. posted a version of its holiday video on the company’s official YouTube page December 2 and has received 2,345,000 views in the four days since. The short film incorporates the tag line “there are gifts you can’t wait to give” as it follows a man’s efforts to reach his beloved through New York’s traffic and snow.

Correction: The Forevermark commercial referred to in an article published on Thursday, December 3 referred to their video published in India.
Tags: advertising, Cartier, De Beers, Forevermark, marketing, Rapaport News, Retial, television, Tiffany & Co
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