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DPA Chief Lieberherr Steps Down

Marketing executive David Kellie will take over as CEO.
Oct 15, 2019 5:36 AM   By Rapaport News
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RAPAPORT... Jean-Marc Lieberherr has resigned as CEO of the Diamond Producers Association (DPA), an organization he has led since its formation in 2015.

Lieberherr became the DPA’s first chairman in December 2015, before taking on the role of CEO in February 2016. He will be succeeded by David Kellie, a marketing executive who has worked for Watches of Switzerland and Ralph Lauren.

“We are very pleased to have someone of David’s caliber to take over as DPA CEO, especially given the organization’s key marketing role,” DPA and Forevermark chairman Stephen Lussier said last week. “David brings extensive experience to the DPA, having led traditional and digital marketing programs across the major global markets. He is extremely well equipped to lead our marketing teams as we seek to inspire ever more consumers of all ages across the world with the ‘diamond dream.’”

Kellie will take on his position in December, while Lieberherr will leave when his contract period ends on December 31.

The DPA was formed in 2015 by seven diamond companies, including Alrosa, De Beers and Rio Tinto, to enhance consumer demand for, and confidence in, diamonds. It acts as a source of information about the diamond industry, and produces marketing content for the trade.

“This is an emotional moment for me after four years of association with the DPA, but I am proud of what has been achieved since the DPA was created,” Lieberherr said. “The DPA now has strong teams and foundations in place to capture the opportunities that lie ahead, and it is time for a new leader to take the organization through its next phase of development.”

Image: Jean-Marc Lieberherr. (Diamond Producers Association)
Tags: Alrosa, David Kellie, De Beers, Diamond Producers Association, Dpa, Forevermark, Jean-Marc Lieberherr, Rapaport News, Rio Tinto, Stephen Lussier, Watches of Switzerland
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