Rapaport News




Advanced search
Latest Articles
Rough Markets
Polished Markets

Movado Appoints Lily Collins as Brand Ambassador

The watch brand features Collins in its 'Modern Ahead of its Time' ads.
Aug 8, 2012 12:05 PM   By Jeff Miller
Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Movado appointed Lily Collins as a brand ambassador for its updated ''Modern Ahead of its Time'' advertising campaign coming this fall.  Collins made her film debut in the 2010 Academy Award-nominated film ''The Blind Side'' and most recently starred as Snow White in ''Mirror, Mirror'' with Julia Roberts. In 2013, Collins will play the lead  of Clary Fray in the film ''The Mortal Instruments,'' based upon the young adult fantasy novels by Cassandra Clare.lily collins She will also star in upcoming films ''The English Teacher'' with Julianne Moore and ''Writers'' with Jennifer Connelly. 

''We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador,'' said Mary Leach, Movado's chief marketing officer. ''Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand's core values of artistry, innovation and has a real passion for excellence. She will support the Movado brand image and marketing initiatives as a fresh new face and voice for people of her generation.''

Collins said, ''I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador. I have always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and that is known for its revered philanthropic endeavors as well as its various collaborations with cutting-edge artists.''

Tags: Jeff Miller, lily collins, Movado, watches
Similar Articles
Baselworld 2018 Hall 1Baselworld 2021 Show Canceled
May 07, 2020
The organizer of Baselworld has called off the next edition...
March Shutdown Hits Swiss Watch Exports
LVMH Pulls Out of Baselworld
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First

Call Us: 1-702-893-9400
Member License Agreement   RapNet Trading Rules & Code of Conduct    Privacy Policy  
twitter twitter
About Rapaport
Advertise with us